Are you looking for an effective way to reach your target audience? Do you want a convenient, cost-efficient solution to get your message out fast and accurately? You can do just that with Every Door Direct Mail (EDDM). EDDM is an affordable direct mail marketing tool that allows businesses of all sizes and budgets to send targeted advertisements to their ideal customer quickly.
In this article, we’ll discuss what EDDM is, its benefits, how it works, and tips for targeting customers through EDDM. So sit back and read on if you’re curious about how this powerful marketing tool could be the piece of the puzzle missing from growing your business – it might surprise you.
What is every door direct mail?
Every Door Direct Mail (EDDM) is an innovative and effective way of getting your message out there. It allows you to target specific geographic locations without purchasing a mailing list. Instead of relying on the traditional post office service, you can physically drop off your marketing materials at individual post offices and have them distribute them for you.
It makes EDDM cost-effective and highly efficient, as well as environmentally friendly. Plus, you are up-to-date with current trends and saving resources at the same time.
What are the benefits of EDDM?
EDDM has many unique benefits. Firstly, it is affordable and cost-effective, with mailers priced as low as 14 cents. It is incredibly convenient – you can send materials quickly and accurately to your target market without the hassle of purchasing a mailing list or dealing with third-party vendors. EDDM allows you to be specific in who you are targeting by selecting neighborhoods and zip codes that match your ideal customer profile.
Another benefit of EDDM is that it allows you to be creative with your messaging and branding. You can customize your mailers’ look, size, and content to stand out from competitors and make a lasting impression on potential customers.
Finally, these mailings have a high success rate; studies show that direct mail campaigns convert leads into sales at twice the rate of online advertising alone. For all these reasons combined, advertisers have found EDDM more effective than traditional marketing methods.
Why is EDDM so effective for targeting customers?
EDDM is so effective at targeting customers because it allows you to target specific areas. You can select neighborhoods and zip codes that match your ideal customer profile, ensuring your message reaches the right people. It saves you time and money by eliminating the need for a mailing list or third-party vendors.
Plus, with EDDM, you don’t have to worry about dealing with undeliverable mailings or returned envelopes since postal workers will deliver each mailer directly to households in your desired area. It means your messages are more likely to reach their intended destination and land in front of the people who matter most to your business.
How does it work?
EDDM targets specific geographic locations, and businesses can choose neighborhoods and zip codes that match their ideal customer profile. It would help if you prepared the mailers according to the specific EDDM guidelines, including size specifications, formatting requirements, and printing instructions.
Once your mailers are ready, you must drop them off at an approved post office for distribution. It is relatively easy – you must fill out a form stating how many pieces you want to be mailed out and when you would like them distributed. After submitting your request, the postal service only takes about two weeks to send out your materials.
Getting started with EDDM and targeting your ideal customer
Now that you know what EDDM is, why it’s effective, and how it works, you might ask yourself, “how do I get started?” The first step to getting started is understanding your target customer, and you need to think about who they are and where they live.
Once you have identified your ideal customer, you can start thinking about which neighborhoods or zip codes would be the best place for them to receive your message. You should also consider the type of mailer that will grab their attention best – from postcards and flyers to brochures and newsletters.
Finally, ensure all your materials adhere to EDDM’s formatting requirements before submitting them for mailing.
By taking the time to understand your target customer and adequately prepare your EDDM materials, you can ensure that your message reaches the right people. With this powerful tool, you can increase brand awareness, generate more leads and sales, and stay up-to-date with the latest trends in direct-mail marketing. All of which can help you grow your business and take it to the next level.
Conclusion
With EDDM as an effective and affordable advertising method, businesses can reach their ideal customers while keeping up to date with current trends and saving resources simultaneously. So don’t underestimate EDDM’s powerful and far-reaching capabilities – it could be the key that unlocks your business’s subsequent great success.
