If you’re a business owner looking for ways to reach key decision makers on LinkedIn, it can be hard to know where to start. You want to make sure your message is seen by the people with decision-making authority, but you don’t want to waste your time getting blocked by an algorithm or ignored by the person you’re trying to reach.
Here are some tips on how to reach key LinkedIn decision makers without getting lost in the abyss of the internet.
Ensure Your Profile is Professional and Client-Focused
A great starting point is to make sure your profile stands out in the right way. To do this, ensure your profile is professional and communicates an understanding of the clients you are targeting.
You should use professional photos and include keywords or phrases relevant to you and your industry. Your summary should highlight the skills, experience, and value you bring to the table.
Connect With Other Employees at the Company
This strategy helps you build relationships with people within the organization, which may open doors to further introduce yourself and your services. Having dedicated contacts within a business can give you access to people who are more difficult to reach, such as high-level decision makers who have busy schedules and often operate behind closed doors.
When asking for referrals, you should make sure that you explain who you are, what you’re trying to achieve, and the benefits you can bring to them—creating an environment where both parties benefit from the connection.
Send a Personalized Connection Request
To ensure that you are maximizing your chances of success, it is important to personalize each connection request. Make sure each one specifically speaks to why you want to connect and how this relationship may benefit both parties.
Well-crafted connection requests can be far more effective than those sent en masse, so take the time and effort to increase the likelihood of forming valuable connections by making sure each message is tailored for the recipient.
Get Creative With Videos, Mailings, and Other Unique Approaches
You may have to think outside the box if you want to connect with the upper echelon. For example, that might mean using tactics such as video marketing and mailings in addition to traditional marketing methods.
Videos that provide useful information, offer customer stories, or share insights from industry experts can grab the attention of decision makers and show them the value you can bring to their organization.
Mailings are another great way to make an impression by presenting useful information about your business in a personal way. These efforts may take more time and resources, but they can help you stand out.
Write and Share Relevant Articles
By writing prominently on a well-known social media channel, such as LinkedIn, you can grab viewers’ attention and attract them to your work.
Publishing posts related to the industry you are operating in will demonstrate expertise in your field, as well as create an opportunity for thought leadership conversations that could lead to further collaboration.
Plus, content focused on business challenges and solutions often resonates with decision makers who are actively looking for effective solutions; relevant posts and articles have the potential to help these decision makers realize the value proposition of working with you.
Post Regularly
Posting regularly on LinkedIn is essential in order to stay competitive and reach key decision makers. If at all possible, it’s most effective to post daily on the platform. It offers an opportunity to show expertise, connect with peers, and gain credibility while creating a measurable return on investment.
LinkedIn also has unique ad targeting options that you can use with these posts, such as job titles, skill sets, interests, or company size, which can make it easy to focus your ads for the most desired impact. This leads us to our next point…
Try Using Ads
LinkedIn ads offer a great way to target high-level executives, as they are shown in premium spots. LinkedIn ad size options range from single image ads to carousel ads, which allow you to include relevant images and messaging to drive sales.
LinkedIn’s text-only format affords advertisers the ability to get creative with their messages when seeking out decision makers on LinkedIn.
Engage On Other Social Platforms
Many people underestimate the power of engaging other social platforms to reach key decision makers on LinkedIn. By adding a presence and building relationships on other outlets, like Twitter, Facebook, and Instagram, businesses can gain valuable insights about their target audiences and make connections that hold a greater impact on LinkedIn.
This provides an opportunity to start conversations with potential decision makers outside the network and allows you to gain a deeper understanding of their interests, how they interact with their peers, and how your business could potentially partner with them.
Become a Go-To for Resources Key Decision Makers Want to See
Providing valuable resources will show decision makers your expertise and make them take notice of your brand. To do this, you should be staying up to date on the latest industry trends and information so that you can offer high level insights.
You can then publish posts, comment on others’ content, and use your connections to get in touch with those whom you want to influence. You can also create videos or webinars that share advice to help those people in their careers.
Final Thoughts
Reaching key decision makers on LinkedIn doesn’t have to be intimidating or overly complicated—it just takes some planning and effort!
By taking the time to identify and build relationships with those individuals, as well as asking for referrals from existing connections, you can easily increase your chances of making meaningful connections.
