Well done for taking the chance and having registered your brand as a trademark online! The waiting game is the difficult part, though. It can feel like uncertainty during the period of time between sending your application and getting it approved. Unfortunately, your brand isn’t always secure at this time.
Your brand could still be emulated, abused, or possibly listed by someone else even after you filed your documentation. Doesn’t it sound irritating? Relax though; there are measures you can utilize to protect your work of art. While the online trademark registration is pending, follow this helpful tutorial to assist you secure your brand.
- Make Use of the ™ Symbol.
To begin with, you may begin using the ™ (trademark) symbol without obtaining the official trademark certificate. “Hey, this is actually mine,” is the obvious message expressed by this tiny mark.
For example, if your brand goes by the name BreezyBean, start writing the word BreezyBean™ on your website, product labels, social media articles, and almost everywhere else. Despite it being a tiny step, it raises the visibility and indicates your dedication to your company’s image.
- Maintain Documentation of Your Initial Use
Having strong evidence can make a big difference if someone tries to steal or use your brand name while you’re waiting. Keep items such as:
- Your initial posts on social media
- Emails with your brand name sent to clients
- Website screenshots
- Marketing flyers or ads
These act as receipts that show, “Yes, I was here first.” In case of any disputes, this kind of evidence can back up your claim.
- Take Back Your Online Areas
Protecting your digital assets is another simple yet sensible step. Get your brand’s username on social media sites, even those that you may not use often, and register for a domain name. Let’s say another person tries to utilize an identical title to start a counterfeit product. It is harder for you to act as the real thing if you already own your social media accounts and website URL.
- Configure Google Alerts
One of those fast tips that works in the background is this one. Create alerts for your brand name by going to Google Alerts. You will receive an email whenever your name appears online, whether it be in news sites, blogs, or forums. It helps you spot potential misuse early before it snowballs into a bigger problem.
- Pay Close Attention To Social Media
Social media can be a haven for impersonators, whether it’s through fake pages, dubious profiles, or copycat advertisements. Check frequently to see if your logo or brand name is being used by someone else. You can report accounts that violate your rights on the majority of social media sites. If you’ve already applied for online trademark registration, mention that when filing a complaint.
- Be Consistent and Loud
This one is frequently forgotten: discuss your brand frequently. People will associate your name, logo, and values with you more often the more they see them. Being consistent fosters recognition, which is beneficial in conflict situations. If consumers can easily associate your brand with your goods or services, it strengthens your position if someone else attempts to capitalize on your good name.
- Issue a Friendly but Firm Warning
You don’t have to remain silent if someone is stealing your brand. A cease-and-desist letter, which is essentially an official request to cease using your name or identity, can be sent. You don’t have to be combative or overly legal about it. It is frequently sufficient to simply inform them that you have previously used your trademark and that you have applied for registration.
Conclusion
You are not required to wait for your online trademark registration to get authorized. You can still hold onto your position of power while safeguarding your company’s image. Utilize the ™ symbol, maintain your documentation, assert your online presence, and remain visible. Watch for any suspicious activity and don’t be afraid to act when necessary. Your company’s brand is more than just a name; it’s your tone of voice, your personality, and your story. Be sure to protect it from the beginning.
