Whether you work in logistics, retail, or any other industry, the challenges you face are always the same when it comes to marketing: how do I promote a company and how do I stand out in a highly competitive market? Sales departments at logistics companies attract clients through cold calls and chat-bots, without even knowing that their website and social networks could be the main sources of new customers.
Online marketing is among the most reliable tools to reach your audience and hit target sales. Depositphotos, a content marketplace with over 208 million visuals and music, shares digital tactics that will help you stand out with your marketing activities.
Word-of-mouth marketing
How do customers decide whether a product or service is worth the purchase? Of course, they look for reviews and ask for feedback from their friends and relatives. You’re lucky if one of them is already your satisfied customer that recommends your services. If not, it’s best to move on to another digital tactic or continue working on your services.
Word-of-mouth marketing is all about reviews and recommendations from satisfied customers. It will suit you if you have experience in logistics and a good reputation in professional circles. Trying to develop a logistics company from scratch using business connections and mutual acquaintances is also a good idea, but only if you have enough time and patience.
Content marketing
Content marketing strategy curated by an expert inbound marketing agency is focused on creating and distributing relevant and well-structured content that attracts new clients. When promoting your business, check to see if your content marketing strategy is client-oriented. Take a look at the key elements of a user-friendly website:
- visually effective
- adapted to smartphones
- customer-centric structure (customers are the core of your business, your services meet all their requirements to build long-term relationships)
- interesting content relevant to your target audience
- optimized for search engines
If you want to be noticed by both customers and search engines, then it’s crucial to follow these key points. How your articles and website rank depends on search engine optimization. Make sure you have enough relevant content to satisfy the needs of your clients and provide better user experience.
Contextual advertising
Contextual advertising is about displaying your banners and text ads on certain resources. This marketing tool is not similar to its counterparts because it is directly linked to a user search, or it corresponds to the theme of their visited site.
The main advantage of this tool is its focus on the target audience. It allows you to attract potential customers who want to make a purchase because its main purpose is to increase sales. You monitor the results and only pay for clicks.
Social Media Marketing (SMM)
SMM is an effective marketing strategy, no matter what company you promote. Logisticians of large international and regional companies are mainly interested in highly specialized, professional content. With this in mind, come up with topics and create a content plan. Determine the most promising topics and visuals, increase posting frequency, and check the reach. By the way, visuals and music go hand in hand to provide better user experience. Images or videos backed up with catchy music tracks can help boost campaign engagement. Find out how to upgrade your project with stock music in this Visual Trends Report.
Personalization
Website personalization is one of the most important ways to communicate with your audience, especially when trying to satisfy not only internal but also external audiences. Using cookies, you can track user activity and create a website visitor portrait based on their behavior. Motivate platform visitors to sign up by providing discounts and special offers. Analyze consumer behavior on your website and create a content newsletter according to customer needs.
Mobile apps
If you think mobile apps are just for playing games, then you’d be surprised to learn that phone owners spend about 60 minutes each month shopping online. Why do people prefer to buy using mobile apps?
- It’s quick and easy. The interface of a high-quality mobile app is designed to make users want to purchase;
- They can leave a review and read customer reviews;
- They can find the address of a nearby store using their map;
- Payments are made in a few clicks;
- They have accounts with personalized promotions, coupons, bonuses, and cashback.
Everyone knows that smartphones track human activity. For example, your marketer will know when and where customers use your mobile app. Also, you can use information from user accounts for personalized mail, promotions, and discounts.
Conclusion
The perfect formula for promoting your logistics company doesn’t exist. Each case is unique and individual. There is no need to add every tactic to your marketing strategy. Instead, experiment with each, and determine which method brings in the most customers. Most importantly, be transparent, and don’t forget to promote what your customers have to say.
