Instagram is one of the largest social media platforms that offer businesses unlimited growth opportunities.
Thanks to its ever-increasing audience (currently about 3 billion active users) and its amazing features, such as Instagram analytics, optimization features, stories, reels, hashtags, etc., that are discussed further in this post.
Learning how to grow your business on Instagram can help you boost your brand exposure, visibility, and sales opportunities, as well as help you increase and monitor users’ engagement.
This is even more effective because you are simply reaching out to your potential customers where they already like to spend their time.
In addition, it can give you vital audience insights that can help you create super-effective marketing strategies that can help you grow a quality audience and attract potential customers.
Setting up an Instagram Business Profile
This is the first step to your business growth on Instagram. You need to create a business account, and you can do that by following these steps to first create a regular Instagram account:
How to Create an Instagram Account?
You can create the account in two ways, either through the Instagram web @ Instagram.com or via the Instagram App.
- Once you have logged in to any of those two platforms, click “Create New Account” and sign up with your valid email or mobile number that you can always access for verifications.
- After that, a confirmation code will be sent to the details you have provided, enter it and click on “Next.”
- Then create your unique and strong password, then click “Next.”
- Input your birthday and then “Next.” Ensure you input this even though it is for your business. You can know more via why we ask for your birthday.
- Fill in your names and click “Next.”
- Then, create a username for yourself. We recommend that you choose the name that best represents your business.
- Check out Instagram’s policies and T&C, and click Agree to create your account.
- Upload a profile picture that properly represents your brand. It should be a high-quality image. Your business logo can be suitable.
How to Switch Instagram Account to a Business Profile?
After you have completed the listed steps above, you can now go to settings, locate Account, and click on Switch to Professional Account. Choose the best category for your business, add your business info to your bio, link your product catalog, and activate Instagram shopping.
Creating a Content Strategy
As a business owner, if you are looking to grow on Instagram and build a high-quality audience that will bring conversions for your business, you need to be strategic about your content. And to make sure that you remain consistent, you should create a content strategy.
This will help you outline your marketing goals and set necessary priorities. Furthermore, it will help you plan your posts and make sure that your marketing efforts are inclined toward reaching your goals. In crafting your strategy, you need to identify your target audience, establish your brand voice and visual identity, and develop a content calendar.
How to Identify Target Audience?
This is the first step in building an effective Instagram marketing strategy. Check out Instagram’s audience demographics to know the category of people that use the platform in terms of age, location, and user preferences and soon.
In a case where you created your account, you might not have enough followers to get good insights about your audience, so you can consider the demographics of your audience on other platforms to know the right audience to target.
This will help you in creating the best types of content that your followers will resonate with.
How to Establish a Brand Voice and Visual Identity?
Having a strong brand voice and visual identity makes your business profile appear more professional and can help you convert multiple followers that help your account grow, as well as increase your chances of sales conversions.
Maintain a brand voice by making sure that all your posts are, in a way, connected to each other. This will create what people will generally know you for.
Secondly, Instagram is mainly a visual platform. Therefore you need to make use of high-quality images that replicate your brand in graphics and feel. Eye-catching pictures will attract people to your brand, and being consistent with it will make them stick with you.
How to Develop a Content Calendar?
Now, you should create a calendar of how often you want to post so that you can consistently maintain the frequency and always keep your audience engaged.
Your content calendar should also contain the types of content to post and identify the right times that your audience is most active to engage.
After completing the above steps, the next natural progression is to start growing your business on Instagram. And to help with that, we have provided nine smart ways to do so in the following section.
9 Tips to Grow Your Business on Instagram
We know that growing your Instagram account can seem tough if you do not know the best ways to go about it. Here are some recognized tips for growing your business on Instagram:
1) Optimize the profile
The profile is what tells your audience what your brand is all about. It is what encourages them to join your community and also patronize your brand. So you cannot afford to have a poor profile.
To optimize your brand, you should write a captivating bio, which briefly describes your business, and upload a professional profile image. Furthermore, you should insert some popular keywords in your bio to gain more visibility. Don’t forget to also insert your website link, as well as a call to action to inspire them to check it out.
2) Create High-Quality Content
With the high influx of posts on Instagram, your content quality is what will tell your business apart. Be sure to create engaging and attractive content that offers great value to grow your Instagram page.
You should also make use of good storytelling techniques and ensure that you make use of good lighting and editing tools when creating your videos and reels.
3) Post Consistently
Since you can now attract many more people, you need to post contently to retain them and also to get higher levels of engagement. The engagements will make your profile become more visible and result in growth.
However, you should post your content based on your audience’s behavior and preferences, such as the time frame and the types of content that they engage the most.
4) Build Your Followers
The foundation of your Instagram growth is being able to build a high number of quality followers. It is what solidifies your social proof, increases your exposure and visibility, draws more followers, and boosts your chances of making huge sales.
Considering that Instagram users are usually more enticed to profiles that already have huge followings, you can purchase active Instagram followers as the fastest way to grow your business on Instagram.
5) Use Relevant Hashtags
Hashtags are critical for you to increase discoverability, which can boost your profile. Make use of some popular and trending hashtags in your posts so that more users can find your page when they search for those words. To know the best hashtags to use, you can use find out the trending hashtags that currently interest users in your niche, and you can also do some competitor’s research to discover the relevant hashtags to use.
6) Add Topic Tags
Topic tags are known to encourage users’ interactions, boost exposure and help you build quality engagements that facilitate Instagram growth. To find out the topic tags to use, you should research the popular topics in your category that drives the interest of your audience. Competitor research is also valid in this method to identify the best Topic Tags.
7) Engage with Your Audience
Engaging with your audience is quite essential for building a loyal following and also getting more engagement. Some ways to interact with your audience include responding to their comments and DMs, as well as asking for their feedback and input. You can also host Instagram live and encourage your followers to join in to build a stronger bond.
8) Use Instagram Features
Make use of features like Instagram Insights to monitor your post performance, as well as Instagram advertisement features for exposure, growth, and sales conversions. You can also share creative reels and use Instagram Stories and IGTV to engage with your audience and promote your business. Additionally, post swipe-up links to push more traffic to your business website.
9) Collaborate with Influencers
Collaborating with influencers can be an effective strategy for developing your business on Instagram, as it can help you reach a wider audience that can be interested in the products and services that you offer.
This can lead to more people visiting your profile and following your page, as well as purchasing your goods. Nevertheless, you should make sure you find the right partners to work with, build mutually beneficial partnerships, and cross-promote each other’s content.
Conclusion
The extent to which you can grow your business on Instagram is limitless. But it requires some commitment from you, as well as taking quick actions on the steps that can bring your business growth to reality.
Every step that we have discussed is tested and trusted to give you outstanding results that can be achieved in a short time.
