Corporate swot analysis is developing as an important tool for companies who want to be successful in the global market.
Swot (Strengths, Weaknesses, Opportunities, and Threats) Analysis is a good way of understanding the strengths and weaknesses of organizations that help them to make the right business decisions. It helps corporate managements to determine where they are strong and what opportunities and threats exist in the competitive environment. Swot analysis presents opportunities for organizations to create new products and services and meet customers’ needs more efficiently than their competitors.
It is also used in finding new ways to generate revenue; identifying potential partners; realizing cost savings; identifying operational improvements or achieving greater efficiencies.
Swot presentations should provide information on the company’s inherent advantages as well as challenges faced by it from external factors.
Here are some tips on how to design a good swot analysis presentation.
1. Present your SWOT matrix information in an organized manner
So that it is easy for the audience to understand. Make sure there is no ambiguity or confusion when preparing your PowerPoint presentation with words, diagrams charts, etc. Use an appropriate sequence of slides containing all required elements including background information, the company’s strengths, and weaknesses, opportunities available, etc. If you are using more than one slide then make sure that font sizes are almost the same for both headers and content since it creates the impression of clutter if not used correctly resulting in loss of interest among your audience.
2. Use minimum words and maximum graphics to make the personal swot analysis interesting
Powerpoint presentations are visual impact media due to the large amount of information they carry within a few seconds hence it is advisable not to use too many words in the title slide as well as on other slides. Instead of using “Company’s strengths are…” you can write “Our Strength” followed by graphical representation depicting the company’s strength. It will leave more impact on the minds of the viewer than just explaining it with words or sentences for which they have limited time or patience.
3. The swot analysis of a company should be simple
Make it straightforward and understandable. The best way of presenting data is through tables, charts, and graphs so that information is easily available for reference. For example, if you are mentioning about company’s strengths then list them in a table. Each of your strengths should have a graphical representation so that it is more understandable for the audience.
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4. A good swot analysis example should have good design
font size, color schemes, etc while preparing a PowerPoint presentation. Use minimum color schemes by avoiding too many colors or shades to keep it simple yet effective. Black text on a white background is known to make information more visible along with contrasting font styles like Bold, italics, etc.
Use bullet points and avoid too long paragraphs or sentences in order to keep it brief and simple. Use special effects to make your presentation interesting but do not use them in a manner that the main information is lost.
6. Forget the company’s financials
The financials of the company should not be a part of the swot analysis presentation unless it is an analysis done by the finance department either for internal purposes or for clients from the industry.
7. Any Swot should always have proper planning
This is very important when it comes to corporate presentations since they are time-sensitive thus having a proper time frame will help you organize all necessary data in regards to its relevance hence improving the outcome of your PowerPoint presentation. It is advisable to have separate lists depicting company strengths, weaknesses, opportunities, and threats along with action plans and milestones in order to make your presentation more organized and professional.
8. Create separate lists
It is advisable to have separate lists depicting company strengths, weaknesses, opportunities, and threats along with action plans and milestones in order to make your presentation more organized and professional.
9. When it comes to the strengths part
When mentioning the strengths of the organization it may be based on product quality, customer feedback or brand image, etc. However when mentioning strength avoid using ambiguous words like best, leading, etc since many times these statements are not substantiated hence may put you in trouble during the later stage when data can be easily verified by its competitors.
10. About those weaknesses
Similarly when mentioning weakness try avoiding similar types of statements such as poor quality, slow delivery, etc since there is use bragging about your weaknesses which will only help your competitors in portraying you as a low performer, and resultantly they will avoid doing business with you.
11. Use appropriate graphs and charts
Depicting company profiles such as turnover, market share, etc in order to make an impact on your clients. It is always advisable to show positive growth in graphs since we live in world of competition where results are used to judge the performance of the organization.
Keeping all these points into consideration when making a PowerPoint presentation will surely help you grow professionally and also be appreciated for your efforts. You can also use various templates available at Venngage to get familiar with different types of layouts before starting out working on it yourself.