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The News God > Blog > Tech & Autos > How Social Media Impacts the Growth of An E-Commerce App
Tech & Autos

How Social Media Impacts the Growth of An E-Commerce App

PAUL CARROLL
Last updated: April 22, 2023 10:23 am
PAUL CARROLL
April 22, 2023
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8 Min Read
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Is it time to invest in eCommerce or Social Media App Development? It can be an overwhelming decision, but one that is crucial for success in your industry. An eCommerce solution helps you to create a virtual store allowing the easy purchase of products and services on any device. Social Media apps provide a fantastic platform for engaging customers, building visibility, and boosting brand reputation.

Contents
  • E-commerce Applications Development
  • Social Media Application Development
  • Understanding the Significance of Social Media in eCommerce App Development
    • 1. Features
    • 2. Security
    • 3. Cost
    • 4. User Interface (UI)
    • 5. Development Time
    • 6. Discrete User Experience
  • Final Thoughts

However, each option has its benefits and challenges which should be taken into account when making a decision. To aid you in selecting the best solution for your business, we have broken down the factors so that you can make an informed decision with confidence.

E-commerce Applications Development

Ecommerce apps are created for businesses that sell products or services online. The goal of ecommerce apps is to make it easy and convenient for users to purchase products or services from a business’s website without having to go through multiple steps or visit several websites.

Ecommerce apps also provide analytics that allows businesses to track user engagement and customer behavior. This data can then be used to make improvements in product design, customer service, marketing campaigns, and more.

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Additionally, ecommerce apps help reduce costs associated with shopping cart abandonment by providing customers with a streamlined checkout process that eliminates the need for manual inputting of payment information.

Social Media Application Development

Social media apps are designed specifically for connecting people worldwide through networks such as Facebook, Twitter, Instagram, Snapchat, and more. These types of apps are typically used by individuals or businesses looking to promote their brand or services on social media platforms to reach a larger audience.

The goal of these apps is usually to increase engagement and followers on social media platforms as well as build relationships with existing and potential customers.

Social media apps also provide analytics that allows businesses and individuals to track user interactions on their page or profile to better understand what content works best in engaging users on the platform.

Understanding the Significance of Social Media in eCommerce App Development

What’s the difference between an ecommerce application development services app and a social media app? Let’s explore the key differences between the two types of app development.

1. Features

The features offered by ecommerce application development services are typically far more complex than those offered by a social media app. An eCommerce app can include features like product catalogs, payment gateways, customer reviews, loyalty programs, and more. A social media app usually focuses on allowing users to create accounts, post content, comment on posts and share content with their contacts.

2. Security

Ecommerce apps require a high level of security due to their handling of sensitive information like credit card numbers and personal details. As such, any e-commerce mobile app development company must adhere to strict security protocols to protect user data from malicious attacks or scams. Social media apps do not store such sensitive information so they don’t need as much security as an eCommerce application does.

3. Cost

Developing an eCommerce application is generally more expensive than a social media application due to its extensive coding requirements along with features like payment gateways and product catalogs. In contrast, developing a social media app may not be as costly, since it does not require such complex programming.

However, if you want your social media application to contain advanced features, then the cost could easily increase depending on the complexity of those features. Therefore, when considering whether to choose eCommerce or social media app development services for your project, one must always take into account which features should be included and factor in the associated costs that come with them.

4. User Interface (UI)

The UI for both types of applications should be intuitive but there are some subtle differences between them in terms of the design elements used. For example, an eCommerce application will usually include more graphical elements while a social media application will focus more on text-based elements such as likes/dislikes and comments sections, etc.

Additionally, the design for each type of app should take into account its target audience so that users can navigate the interface easily and find what they need quickly without having any difficulty doing so.

5. Development Time

To create an eCommerce or social media application, the time needed for development can vary based on complexity. This is due to social media apps being more straightforward in comparison, thus allowing social media app developers to put them together in a shorter duration depending on their requirements. However, this is not the case for eCommerce apps as they tend to be much more complex and require additional features for customers – thus usually requiring longer periods of development in comparison.

6. Discrete User Experience

With an eCommerce app, users want an easy-to-navigate interface so they can quickly find what they are looking for before making a purchase. On the other hand, with a social networking app, users want an interface that allows them to easily post updates, photos, etc., while also engaging in conversations with friends or other members of their networks. Achieving this balance is crucial for any social media app development company wanting its product to be competitive in today’s market.

Final Thoughts

When making the important decision of which platform to develop your app on, it is important to consider the services of reputed brands like Appstudio. Whether you need a high-functioning eCommerce or social media interface, the simplified tools and coding structure of AppStudio enable you to create an app tailored to your exact specifications.

With features like custom templates, innovative processors, and an intuitive step-by-step development guide, you can be sure to get up and running with your app quickly. Plus, the endless options for customization ensure that whatever type of online presence you are going for is realized exactly how it should be. So take the guesswork out and choose AppStudio for your next venture!

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