Each digital marketing approach now must include search engine optimization (SEO). Due to the popularity of voice search, SEO companies must now include voice search optimization in the SEO plans for their clients. By speaking to their devices, consumers can conduct online searches using voice search technologies. The number of voice-enabled devices is predicted to reach 8 billion by 2024 due to their rising popularity in recent years.
In this blog post, we’ll go through how SEO companies can include voice search optimization in the SEO strategy for their clients.
Focus on Long-Tail Keywords
By concentrating on long-tail keywords, voice search optimization can be improved in several ways. People search for things using longer, more precise phrases known as long-tail keywords. Long-tail keywords will be used in search queries since people prefer to speak more naturally when speaking on their devices. You can improve your client’s chances of ranking for voice searches by including long-tail keywords in their content.
You can utilize programs like Google’s Keyword Planner, SEMrush, or Ahrefs to find long-tail keywords. These tools can assist you in locating lengthier, more precise keyword phrases that individuals use when conducting searches. When you have located the right long-tail keywords, you can use them to enhance your client’s website text, blog articles, and metadata.
Optimize for Featured Snippets
The answer boxes that show up at the top of the search engine results page (SERP) for particular searches are known as featured snippets. The device reads out the featured snippet as the response when users do a voice search. To improve your client’s chances of appearing in voice search results, it is essential to optimize for featured snippets. By answering any queries that users may have clearly and succinctly, you can optimize for featured snippets.
You must give succinct and accurate responses to any queries users may have in order to optimize for highlighted snippets. You can investigate frequently asked questions about your client’s industry and provide material that provides the solutions. To determine the most often asked queries regarding the keywords of your customer, you may also use programs like Ahrefs or SEMrush. Make sure your information is organized in a way that clearly answers the question to improve your chances of appearing in a featured snippet.
Improve Website Loading Speed
The speed at which a website load is a crucial element that influences the user experience. Users anticipate rapid responses while conducting voice searches. Thus, it’s crucial to check that the website of your customer is speed-optimized. This can be accomplished by picture compression, the use of a content delivery network (CDN), and the minification of JavaScript and CSS.
You can examine your client’s website speed using tools like Google’s PageSpeed Insights or GTmetrix to make it load websites more quickly. You can use these tools to find areas that need work, including JavaScript optimization and picture compression. By distributing material from servers closer to the user, a content delivery network (CDN) can also be used to speed up the loading time of your client’s website.
Use Structured Data Markup
Search engines can be given context about the information on a website by using structured data markup. You may aid search engines in better comprehending the material on your client’s website by employing structured data markup. As a result, there may be a greater likelihood that their website may appear in voice search results. The name, address, phone number, and reviews of a business are just a few examples of crucial information that can be marked up using structured data markup.
You can use schema.org markup to implement structured data markup on your client’s website. A vocabulary called Schema.org offers a uniform approach to defining website content. You can aid search engines in better comprehending the context of your client’s content by utilizing schema.org markup. The Structured Data Markup Helper from Google can be used to add markup to a client’s website.
Partner with a White Label SEO Agency
Voice search optimization can be incorporated into an SEO strategy for a client by working with a reputable and skilled white label SEO agency or white label digital marketing agency. A white label SEO agency can offer voice search-specific keyword research, content creation, and website optimization services.
SEO agencies can concentrate on other areas of their businesses, including sales and marketing, by outsourcing these jobs. While still providing their clients with high-quality SEO services, a white label SEO agency can help SEO agencies save time and money. It’s crucial to look for an agency with a track record of success in voice search optimization when selecting the best white label agency.
Create Conversational Content
Users frequently utilize a conversational tone when conducting voice searches. As a result, it is crucial to produce conversational content that responds to users’ potential inquiries. This can be accomplished by writing in a conversational style, utilizing everyday language, and giving succinct and clear replies to queries.
You might start by investigating frequently asked questions about the niche or keywords of your client in order to develop conversational content. To locate pertinent queries, you can use programs like SEMrush or Answer the Public. When developing material, use language that is conversational and reflective of how people speak. Use subheadings to break up the text and make it easier for people to skim. Be sure to answer questions in your content in a clear, succinct manner.
conclusion
In conclusion, SEO now includes voice search optimization as a crucial component. You may boost your client’s chances of ranking for voice searches by adding these suggestions to their SEO plan. Always pay attention to long-tail keywords, featured snippet optimization, website speed optimization, structured data markup, and conversational content creation. You may assist your clients in doing this to stay one step ahead of the competition in the voice search era. Although performing all of these tasks takes time and requires a team, you might think about outsourcing these responsibilities by working with a white label SEO agency.
