The main mission of dating agencies is to help attract users to each other. And to achieve this goal, the brand itself must be captivating enough for consumers. Otherwise, the seekers of new acquaintances will simply go to other sites, increasing their user base. Therefore, marketers closely monitor dating app trends and conduct their own research to understand what functionality of the dating platform is currently most in demand and how to find a free niche.
Ways to Increase Conversions for Dating Platforms
Analyzing website traffic can tell a dating agency how much of a website’s visitors are becoming loyal customers and how much are being lost to competitors. By analyzing the traffic of competitors, they can also find out what exactly attracts visitors to alternative websites. Among the tips on how to increase the conversion of dating platforms, experts advise the following:
● Optimize functionality and create a visually appealing interface
● Use commercials with the participation of couples who met on the site
● Make the most important information the most visible
● Simplify the registration procedure and add the ability to anonymously visit other people’s pages
● Emphasize the uniqueness of the agency by adding features that competitors do not have
Dating Agencies That Did a Great Job of Converting
The whole world has heard about some dating apps. Others are known only by a narrow segment of a certain subculture. At the same time, the conversion rate itself can be the same, since it indicates what percentage of visitors have turned into consumers. Among the companies operating in this industry, the following brands perfectly know how to convert customers.
Tinder
Tinder has become the most profitable app due to its hype and the idea of speed dating. The segment of active users who spend up to 2 hours a day in the app is quite high. Users highlight the following benefits:
● geolocation function, which allows users not to waste time on those who are far away, if the client is intended to transfer relationships to real life
● using AI to match a potential match
● the opportunity to find a partner for all kinds of joint activities and pastimes
Bumble
In addition to the original idea, which is that only girls can initiate acquaintance on this platform, Bumble has a number of other features that make the service attractive to consumers:
● ease of registration and simplicity of dating profile
● the opportunity to look for partners for communication, and not just dates
● the ability to create a separate profile for each mode
● video chat and option of audio messages in addition to the text ones
OkCupid
This hugely popular platform, like the previous two, reveals another secret to converting visitors ‒ basic features should be free:
● A visitor is much more likely to be willing to pay for additional features later if they have already spent some time on the site.
● If access to basic functions involves even a small monetary contribution, he will leave more likely.
Hinge
The beautiful, stylish, and modern design of the platform captivates visitors and promises the same beautiful acquaintances. Users are also drawn to the emphasis on long-term relationships as opposed to Tinder’s idea of one-night stands. By finding its own consumer niche, Hinge has won an audience that shares the value of sustainable connections.
Each dating brand is looking for its own way to the hearts of consumers. Having gained a certain reputation, it becomes more attractive to subsequent visitors due to its popularity and positive reviews. However, this does not mean that after that it can relax and not develop in any way. The competition in this sector is very high, so even well-known dating brands should not lose sight of the issue of visitor conversion.
