You’ve probably heard of team bonding, but what about the virtually daily occurrence of family bonding? What if I told you that there is a business that has cultivated family unity from the ground up and expanded upon it? We are pleased to introduce CertifiKid, founded in February 2010 by Jamie and Brian Ratner. To access various family-friendly activities in one location, simply sign up. Read on to learn more about them.
What is CertifiKid?
Acknowledged as one of the most outstanding deal portals for parents by CNBC, The Washington Post, and Washingtonian Magazine, CertifiKID provides daily exclusive discounts on merchandise, family-friendly events, birthday party activities, kids’ camps, and classes, restaurants, entertainment, and much more! Jamie Ratner, the founder and CEO of CertifiKID, was recognized by Washington SmartCEO as one of Greater Washington’s top women business leaders and by The Washington Business Journal as one of the “Brightest Young Business Leaders” in the area.
The story behind the CertifiKid
In 2010, Jamie Ratner, the company’s founder, experienced a turning point because he realized how important entertainment is to families. She started the company after she couldn’t find a proper website that provided the appropriate service to her family. With an investment of $5000, she established CertifiKid. Jamie started with kids’ parties and outings for the family, and now they have a new shape altogether. Today, CertifiKid owners Jamie and Brian Ratner have provided services to over 1 million families and are still counting.
CertifiKID Founders
Jamie and Brian Ratner established CertifiKID in 2010. Brian is CertifiKID’s CEO. He was previously in sales and marketing. He has previously held positions with NBC Universal and The Walt Disney Company, among other businesses. Jamie is the company’s COO. She also has training in child development.
CertifiKid On Shark Tank
The duo founders of CertifiKid appeared on the 10th season of Shark Tank. Jamie and Brain Ratner entered the Shark Tank seeking an investment of $600,000 for 8%. Luckily, they started with a number that shocked everyone in the tank. Since 2010, the company has made $30 million in sales and $5 million in the previous years, making a net profit of $700,000. It was time for Jamie and Brian to decide after getting wildly divergent offers from Daymond John, Kevin O’Leary, and Barbara Corcoran. Ultimately, they agreed with Kevin to exchange 19% equity for $600,000.
CertifiKID Pitch on Shark Tank
| Company name | CertifiKID |
| Product | Family Activities for Kids |
| Episode | Season 10, Episode 18 |
| Founders | Jamie Ratner and Brian Ratner |
| Requested for | $600,000 for 8% equity |
| Final deal | $600,000 for 19% equity |
| Shark | Kevin O’Leary |
| Location | Wisconsin Ave., Bethesda |
After the Shark Tank
After Kevin and CertifiKid concluded their agreement, the business utilized a portion of the funds to grow into new areas of the country. Due to its nature, the company had to be placed on hold until the COVID-19 pandemic ended. After COVID-19, the business reopened and has been running since, bringing in $5 million a year. They have been gaining new clients and business partners due to their excellent service.
CertifiKid’s Net Worth
CertifiKid has amassed substantial wealth through its excellent services since its founding. Unfortunately, it is unclear how much money CertifiKid is worth. They struck a deal with Kevin O’Leary in 2019 during their appearance on season 10 of Shark Tank USA, exchanging $600,000 for 19% of the equity. The founder had initially estimated it would be worth $7.5 million, but the final valuation came in at $3.15 million.
CertifiKID Net Worth
| Net worth | Unknown |
| Annual Sales Revenue | $5 million |
| Profits | Unknown |
| Lifetime sales | $30 million |
| Shark Tank Investor | Kevin O’Leary |
| Founder | Jamie Ratner and Brian Ratner |
Conclusion
From their start on Shark Tank to their present position as a successful company, they have demonstrated that anything is achievable with the correct concept and execution.
