Ever wonder why we all get so excited when Samsung, Apple, Adidas, or Versace releases a brand-new product? Surprisingly, many of us get thrilled about the new release despite knowing all about the novel item. Well, it all stems from the loyalty people have towards these brands.
It’s not just that these brands have positioned themselves as first-rate brands. They have also shown the world how to present products in an engaging and unique way. Product packaging can have a deep impact on the experience a buyer has with a brand.
Branding and Product Design Are Two Sides of The Same Coin
Many entrepreneurs fail to recognize there is a high correlation between branding and product design. A product can ruin its own success if the design, development, launch, and sales promotion don’t reflect the brand at its core. Branding and product work side by side in total harmony, else they could confuse the market, or the brand loses its credibility.
When you work on product design, think about the kind of brand identity you want to build for your business. The following best practices shared by The Legacy Printing can aid you in achieving synergy between your brand and products.
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Write a Compelling Brand Story Early On
Before you get too involved with your precious product, write your brand story early on. Bear in mind that a brand is faceless and generic without its vision, personality, mission, and values.
To come up with a compelling brand story that you would like to convey to your target customers, ask yourself these questions:
- What drives you and your business?
- What makes your brand and product exceptional?
- Where would you see your company a few years down the line?
- How does your product change your consumers’ lives?
Once you are able to answer the aforementioned questions, it becomes easier to concentrate on your story. And that brand story will convey the choices you make with package design and product development.
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Create a Product Persona
Understand that your product packaging is more than just a way to dispatch your products. To truly spread a message, brand identity, or story through your goods, think of it as a human being. Just the way you create personas in marketing, try creating product personas. Now that’s where brand personality comes into play.
When you think of your product as a human being, it becomes easier to carve an effective packaging design for it. Something that echoes your brand personality and resounds with your ideal customers. Such packaging will help build authenticity and attract people to the product before they realize what it is. But they will certainly know it’s been designed explicitly for them.
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Avoid Over-Designing the Packaging
One can easily succumb to their temptation when designing the product. It often happens when companies overly complex the design in a bid to make them more attractive or unique. Fortunately, these products sell well at times, but they do little to nothing to reinforce or build the company’s brand. Don’t go overboard when embellishing your packaging or product design. We have often seen that it’s the well-thought-out and straight forward designs that take the cake away
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Be in Agreement
Just the way you need to maintain brand consistency in marketing, it’s equally significant to craft product boxes that align with your brand’s values and identity.
It doesn’t mean you should print your brand logo on nearly everything. However, it is essential to come up with designs that effectively project your brand. This could include colors, logo, typography, etc. Even if your product doesn’t boast your brand’s specific characteristics, it should fall in line with its values.
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Invest in Rigid Boxes Wholesale Supply
Do not underrate the power packaging design can have on a brand. Because it’s the product boxes that often help establish the first connection between the goods and customers. So, the packaging is often the first point of interaction that customers have with a brand.
There is no harm in developing a powerful packaging solution like rigid boxes wholesale supply. However, design your boxes in a way that they stir the right emotions. Once you receive first-rate rigid packaging from your custom boxes company in the USA, your brand recognition and awareness are sure to benefit from it. Simply forge an alliance with specialized rigid boxes wholesale supply manufacturers.
Keeping these pointers alone won’t cut the mustard. You also need to avoid the common branding mistakes companies often make. Wondering why you need to do this?
Your brand promises to deliver value; hence customers expect wonderful things every time they interact with the company. Remember, a brand can attain success by simply uploading a captivating logo or catchy brand name. To create identity, you need to invest time and effort.
Common Branding Mistakes to Avoid
Whether you have started out or have already established your business, mistakes are unavoidable. Here are some widespread mistakes that you would be wise to avoid.
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Failure to Study the Competition
This is extremely important, especially if you are a newbie. Studying the competition allows you to understand what successful businesses in your niches have done right, where they failed, where they succeeded, and how you can build your advantage. Your research should entail target customers, products, services, websites, and social media channels.
Failing to do so could trip you in two ways: Firstly, you won’t be able to judge your competitors properly. Secondly, you would end up embracing competitor’s strategies without fully understanding them.
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Failure to Understand your Ideal Customers
Before you start pitching or selling your product, you must understand what kind of consumers you are speaking to. Understand their demands, expectations, things they identify with, and the brands they prefer. Once you are able to identify your ideal customers, branding and messaging will be a whole lot easier.
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Getting Feedback from the Wrong Sources
Considering the type of product, you are looking to sell and the market you like to dominate, you have to get feedback from the right sources. Bounding your sources to just positive reviews would not help you achieve your goals. Your family members, friends, and employees would probably give you positive reviews come what may so think twice before accepting their reviews.
For any brand, the best channels to get honest reviews are review sites and social platforms.