Did you know that 2023 saw the largest leap in mobile commerce? Mobile commerce is the current trend and it has surpassed web commerce by large margins in recent years. Stats show that about $2.2 trillion worth of sales happened across mobile commerce platforms in 2023. This accounts for over 60% of worldwide eCommerce sales. It is also projected that the figures will grow to 67% of all sales in 2027.
If the past is any indication of what is to come, you will know that mobile commerce will become the most important channel for business in the coming years. There are several reasons for this growth. Digital marketing strategies, social media, influencers, and competitive pricing can contribute to this. But the point is, no matter where your business operates, you can profit from it online. Now that there are options for mobile advertising, you need to use that potential to boost your sales. Other than advertising, shifting to a mobile-first approach for your business website and e-commerce solution is the way ahead for businesses. This is where creating Telegram mini apps plays an important role.
Leverage the Power of Telegram Apps
Telegram is a very versatile app. It started out as a messenger, transformed into a bulk file-sharing platform, and now it is one of the best apps for third-party business growth. The Mini Apps feature introduced by the app accommodates several applications within the Telegram platform itself. This means any business or app developer can integrate their personal apps within the platform and make it reach the varied user base within Telegram. If you are running a business or an eCommerce platform that requires continuous digital marketing, then this is the right time for you to plan to create Telegram mini apps.
Telegram Mini App is Suitable for Hotels & Eateries
A typical mini app appears like another chat in your telegram app. When you open it, it will show you the various options available with that business. For example, a hotel or eatery can set up its mini bot within Telegram, showcase its menu, and take orders. Creating Telegram mini-apps is very easy and includes payment gateways already registered with your business. This integration allows customers to make their orders within seconds. Such fast customer service reflects on their impression of the hotel/business and adds to their credibility in the long run. With location-enabled operations, the mini apps are growing to be very handy for hotels and eateries.
Creating a Mini App Replaces an E-commerce Store
Gone are the days when you had to develop your own eCommerce website/ store and market it through platforms like Google, Facebook, Instagram, & Twitter. People have grown saturated by the suggested posts and advertisements on these platforms. The new way to grab customer attention is through the mini apps. These programs can deliver the right set of information, such as stock details, offers, discounts, order information, delivery status, and so much more, all within a single window. You need not invest so much in developing a separate app to fit in Apple’s App Store and Google’s Play Store. Get your app developers to start working on creating Telegram mini apps and have them integrate it with your Telegram profile.
Mini Apps are Conversational & Easy for Customers
Telegram supports six different ways to open a mini app. Through the keyboard, inline button, bot menu button, inline mode, direct link, and an attachment menu. This provides a lot of visibility to the call-to-action option. Users/customers can interact with the apps using keyboard commands. The app’s buttons can be customised to suit your needs. Your business details can be integrated into the app and available to your customers. Some businesses even integrate conversational AI bots with their mini apps to provide customers with up-to-date information about their business. In the age of conversational commerce, it is important that you stay prepared for this change in e-commerce. Adding products to the cart and making the purchase inside such conversation apps makes the whole buying process a seamless and happy endeavour.
Create Your Own Mini App & Grow Your Business with Ease
So, what are you waiting for? Go ahead and create Telegram mini apps for your business. This single step will transform your business in a variety of ways. You will definitely see a spurt in your business’s orders, reach, and turnover. There are more than 800 million users within Telegram, and this simple work will give you an ample customer base for your services/products. Reaching the right set of customers for your business is very easy this way. Get into Telegram and open your mini app. Boost sales and scale up your business with ease.
