You will find no one formula to name your non-profit organization (NPO). That’s because these non-profits vary when it comes to structure, goal, mission, value, and other related aspects. So, their names vary depending on many several factors.
When it comes to your NPO, it requires good funding to survive. According to an article published in Forbes, if all of the funding is allotted for services, your non-profit will have a tough time surviving. To be candid, it will have a brief lifespan.
Again, naming your NPO is not simple as many organizations commit some mistakes while naming or renaming them.
Avoiding research is a critical mistake
When you choose a name for your NPO, it’s an exciting process. You may be tempted to start with contests, committees, brainstorming ideas, and so on. However, the most essential thing to focus on is meticulous research about your targeted audience. You need to understand who your audience is, what they need from your non-profit, and how they look up to your organization. You need to find answers to these questions before naming your NPO. This way, the naming process will be simple and help in zeroing in on fewer options.
Don’t imitate another non-profit
Yes, there are instances where some non-profits willingly or accidentally pick a name that sounds similar to another NPO. Usually, they choose a big non-profit that has huge supporters and is quite reputed. It’s not only a mistake but a sin to copy the name of another non-profit. Such unscrupulous organizations imitate expecting to piggyback the other NPOs’ achievements and grab the attention of their ardent supporters. It’s a shortcut that will make them repent later.
That’s why you need to think of a unique name. If you’re pressed with time, you can use an AI-based community name generator. You need to come up with a name that is original so that your audience isn’t confused about your organization.
Avoid a name that doesn’t line up with your NPO
Your non-profit is aligned with your goal or mission and that is fine. Then, does the name of your NPO match your brand as well as your branding assets? For instance, if you choose the name “Caring for You,” it sounds fine. However, if you name your non-profit as Care services in Orange County, this is a total mismatch. That’s because it would disturb how underprivileged people will perceive your non-profit.
When you are running a non-profit, the name should evoke the feeling that you are into philanthropic services to help the poor soul or improve the community. The name should not sound like a professional caregiver in a city.
Test the name before the announcement
You may have thought of a unique name for your NPO. However, do not rush to announce it without testing it. Think about where your non-profit’s name will be displayed and check whether fits your brand color, logo, font, and related aspects.
Now that you know what mistakes to avoid, it will be a tad simpler to name your non-profit. Just keep the pointers in mind.