CBD products are nothing new anymore. In the past few years, the CBD market has experienced an impressive growth, and a wide range of CBD products have hit the shelves of both online and offline stores, persuading more people to try them than ever before. Even those who were not big fans of CBD when the green rush started find themselves tempted to try one or more CBD-based products.
People’s interest in all things CBD is growing by the day, being fueled by the numerous companies that come up with new interesting products and use great marketing techniques to capture customers’ attention. From oils and tinctures, to vapes and edibles, the market is literally overcrowded with all sorts of CBD-infused goods. It’s quite hard to resist the temptation when you see so many people praising them, from A-list celebrities to your next-door neighbor. And if that wasn’t enough to convince you to jump on the CBD bandwagon, we now have CBD beauty products to lure you in.
Consumers are already familiar with CBD hemp flowers or pre-rolls like the ones provided by companies such as Organic CBD Nugs, but what about serums, creams & co.? Since the market is getting crowded with them, people have started asking themselves if we really need CBD beauty in our lives and if these items are worth the hype or not. That’s exactly what we’re going to explore in this article and hopefully, we’ll be able to shed some light on the topic.
What does science tell us?
After all the anecdotal evidence that has been circulating for years and then the scientific studies that looked into the effects of CBD, some people came to think of it as a magical ingredient or as a cure-all and a treatment that can fix everything. The scientific community was quick to set records straight on this matter, explaining that while CBD possesses great potential in alleviating certain health issues, more research needs to be carried out in this respect. In other words, CBD has many potential benefits, but it’s far from being a panacea.
So where does this leave consumers when it comes to CBD beauty products? Do they work or not? Beauty and skincare brands praise their CBD lines, claiming they can help with a wide range of skincare issues, from acne and eczema to dry skin or fine lines. But are their claims supported by scientific evidence or is this just a marketing strategy to get us to spend more money on their products?
Several studies on the potential benefits of CBD on the skin have been conducted over the years. One study from 2019 found that CBD-enriched ointments could improve symptoms in inflammatory skin conditions such as psoriasis and atopic dermatitis. An older study published in 2014 showed that CBD may help treat various types of acne as it can inhibit oil production and has strong anti-inflammatory properties. Since inflammation is the culprit for many skin issues, the anti-inflammatory properties of CBD can actually make a difference.
While experts agree that further research is required to reach a reliable conclusion, it is possible for CBD to have positive effects on the skin. So, if you see improvements from introducing CBD beauty products in your routine and they make you feel good, there’s no reason to stop using them.
Of course, beauty companies do everything in their power to hype things up and make their products more appealing, but there is some truth to what they say. What’s more, as brands continue to invest in research, chances are future studies will bring encouraging results supporting the use of CBD in skincare.
That being said, it’s highly unlikely that CBD beauty products will disappear from stores anytime soon. If anything, we’ll see more brands joining the green rush and coming up with their own CBD beauty lines. Whether they’ll enjoy long-time success, remains to be seen, but for now, they are riding a big wave of popularity.
Types of CBD beauty products
Now that we’ve addressed the scientific part, it’s time to see what the beauty market has to offer when it comes to CBD products. The short answer is pretty much everything. Skincare brands went all out when they’ve created their CBD lines, so they launched full ranges of CBD products, including cleansers, creams, serums, face masks, sunscreens, and all types of skincare goodies you can imagine.
However, the CBD beauty phenomenon goes well beyond lotions and creams. Skincare is not the only area of the beauty industry where CBD managed to find its way. There are other niches where the ingredient has taken center stage recently. Here’s what consumers can enjoy these days:
- CBD supplements – we tend to think of beauty as something that has to be addressed from the surface, but CBD supplements can help promote beauty from within, restoring balance and regulating bodily functions.
- CBD topicals – we’ve already covered this part already, but we have to add that topicals are probably the most popular CBD beauty products out there since they could help with a wide variety of skin concerns.
- CBD hair care – hair care wasn’t left out of the equation, as beauty companies couldn’t miss the chance of introducing the ingredient in products such as shampoos, conditioners, hair masks, or hair treatments.
- CBD bath and shower products – when you’re in the mood for some pampering, you can boost your wellness routine by using CBD-infused bath and shower products. CBD bath bombs and CBD bath salts are all the rage in self-care these days, as they can ensure a relaxing bathing experience and stimulate your senses.
Final thoughts
There’s no denying that CBD products have generated much hype in the global beauty market, attracting a large number of consumers in recent years. Based on rather limited scientific research, CBD beauty products have managed to find a place in consumers’ hearts. So, if you’re expecting this to be a fleeting trend that is going to be replaced by some other popular ingredient in a while, you might be surprised to realize that these products are in for the long ride.
