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The News God > Blog > Business & Finance > A Guide to Sending I Have a Buyer for Your Home Letters
Business & Finance

A Guide to Sending I Have a Buyer for Your Home Letters

Rose Tillerson Bankson
Last updated: June 14, 2022 6:05 am
Rose Tillerson Bankson - Editor
March 29, 2022
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A Guide to Sending I Have a Buyer for Your Home Letters
Sad businessman reading bad news in a letter sitting in a desk at office
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An I have a buyer for your home letter is a brief letter informing the seller of a home that they have potential buyers interested in purchasing their property. The letter typically asks the seller to call a phone number or email address to verify availability and provide more information about their property.

Contents
  • Be Sure to Have a Buyer for that area First
  • Figuring Out which area to Send Letters To
  • Important Guidelines for Writing I Have a Buyer for Your Home Letter
  • Benefits of Sending I Have a Buyer for Your Home Letters
    • It Will Increase your Listings and Sales
    • It will Increase Confidence and Trust with the seller
    • It is Time Saving
    • You Will Get a Prospective seller’s Closer Attention Because of the Urgency
    • It is Affordable
    • It is Low Risk
    • It Provides Greater Flexibility
    • It Allows You to Build Your Business Network

The letter may also contain information about the prospective buyers, such as their agent’s name, contact information, and a description of the type of property they want.

In this post, we will delve into further detail regarding everything you need to know about sending letters to prospective home sellers.

Be Sure to Have a Buyer for that area First

When sending the letter, it is important that you already have a buyer interested in properties in the area. Studies show that the approach is quite successful if you have a buyer who can call or email the seller to verify their availability.

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This initial contact with a real buyer will catch the seller’s attention and make them more likely to pay attention when you follow up. Besides that, this will help you attain the seller’s trust and confidence and eventually close on the deal.

Figuring Out which area to Send Letters To

Generally, the best location to send the letters is one where you would like to buy a home for yourself. In this case, the area should have a fair amount of homes for sale at various prices. This way, you will have more competition and therefore more choices when it comes time to negotiate the price.

The farming process is a great way to find out which area might be the best fit for your potential buyer to choose and, therefore, where to send the letters.

First, you will need to select a town and look at all the homes sold in that town over the last six months. Then, you need to look at the homes currently on the market and figure out what area of town they are located.

The area with the highest number of homes sold is probably a good place to send your letters. That way, your prospect will have plenty of options when it is time for them to negotiate a deal.

Lastly, you need to take into consideration the actual square footage of all the homes that got sold. This is important because it will give the prospective buyer an idea of what other people are willing to pay for a home in that area.

Important Guidelines for Writing I Have a Buyer for Your Home Letter

I have a buyer for your home letters should be brief, clear, and to the point. It should never be more than a page long. The tone should be polite but assertive. It should not sound like a sales pitch.

The letter should inform the owner that you have a potential buyer interested in purchasing their property and ask them to contact you via phone or email as soon as possible to discuss additional details about their property.

It is also important to clearly identify yourself or the organization you represent and your role in the transaction. This will help the owner trust that you are working on their behalf, and therefore they will be more willing to provide you with more detailed information.

Benefits of Sending I Have a Buyer for Your Home Letters

It Will Increase your Listings and Sales

Sending these letters to homeowners will help you reach more potential sellers and increase the number of homes sold.

It will Increase Confidence and Trust with the seller

Once you send this letter, you will have clearly explained the benefits of selling the property through you. It is going to put the seller in a much more comfortable position. This will lead to them being more willing to share detailed information about their property so that their home could get sold faster.

It is Time Saving

Sending a letter is a much faster and easier way to sell the home than going door to door. Typically, people are more willing to respond to an email or phone. This will allow you to focus your time on the other aspects of your real estate business.

You Will Get a Prospective seller’s Closer Attention Because of the Urgency

This letter will put your potential buyer in a rush and give them the impression that they are on a tight deadline. This urgency will make them feel like they will not have time to compare their options, which will give you a better chance at selling the home quickly.

Additionally, having a buyer who already has the funds in their budget to make an offer may encourage the seller to respond directly to your offer.

It is Affordable

One of the best things about this approach is that it can get done at a fraction of the cost. If you are running a small business, this will probably be your cheapest option because it does not require any additional fees.

With this approach, you will not have to pay for marketing or any other related expenses. Doing so can save you thousands of dollars in profits on each sale.

It is Low Risk

This approach is very low risk compared to other options because no big investment is involved. It does not require money to be spent on advertising or website development. Therefore, this letter will only cost you the time it takes to write it and deliver it to the potential seller.

It also provides more likelihood of success when compared with other approaches like cold calling or going door to door.

It Provides Greater Flexibility

You will have many more options when it comes time to negotiate the deal because you have already gained access to a home that is already on the market.

Furthermore, this approach allows you to work at your own time and pace. There is no pressure to hit deadlines.

It Allows You to Build Your Business Network

It is important to have good relationships with your sellers, buyers, fellow agents and real estate professionals in order to build your business. This letter will help you develop a relationship with the owner before the property ever hits the market. This way, both of you will be in a better position when it comes time to negotiate the deal.

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