From the very beginning of sales and marketing, customers have always been a key game changer. Almost every brand and company is in the race to acquire a big customer base. A repeat customer has already gone through a trial of buying with you, so the post-purchasing way of handling the things defines the impression of your brand in the customer’s mind.
Now it all is in your hands either to win the trust and loyalty of your customer or to become one more email to be ignored by them. With time new toolkits and techniques keep coming to create brand engagement and brand awareness among the customers. And one among these is Post-Purchase Emails.
It is recommended to use some measure of cybersecurity, i.e., SSL / TLS, in your emails. It gives customers trust and assurance of confidentiality and security of your brand. The customer can follow the link sent in the email without worrying and a second thought. You can buy an email signing SSL certificate through any reliable SSL provider like cheap ssl coupon code. Here you can find a lot of options on a single platform. An SSL certificate also gives a boost to your brand in Search Engine Optimization (SEO).
If you own more than one domain, then a multi-domain wildcard SSL certificate is recommended. Under a multi-domain wildcard SSL certificate, a user can protect multiple fully qualified domains and their unlimited number of sub-domains (up to the first/primary level).
What are the Post-Purchase Emails?
As the name says it all, post-purchase emails are the emails that a customer receives after buying. The content of these emails is different from promotional and brand awareness emails. However, post-purchase emails can be clubbed with promotional and other emails.
Purpose and objective of Post-Purchase Emails
This is one of the best ways to let your brand gain the trust and loyalty of the customer and to assure customers of a good experience in all the aspects of sales, from the ease of accessing the services to the final stage of the sales, i.e., shipment of the goods and commodities.
Sales and marketing research says that “Getting a new customer is ten times more expensive than to make an existing customer buy something from you.” Further, an existing customer is nine times more likely to convert and spend 500% more than the new customer.
Some Points To Keep In Mind Before Sending Post-Purchase Emails
- Email should comply with mailing services. Otherwise, it might be flagged as spam, and your brand might end up losing a valuable customer.
- The content of the emails should be convincing and reasonable. Otherwise, things might go in the opposite direction.
- In a certain course of time, only relevant and limited numbers of emails should be sent.
Now here are the nine ways that you can use to keep your customers in your grip.
1. Transactional And Order Confirmation Emails
These are the emails that a customer receives after making their purchase, and mostly these are automated. These emails give the customer the transaction details, shipping details, and double cross-checks of the purchases they made. It often leaves a good impression on the customers. Transactional emails are opened twice as compared with promotional emails.
2. Don’t Just Keep It An Order Confirmation Email; Go Beyond
It might help bring customers back to you. Besides just sending order confirmation emails, you can tell them about the recommended products, extra knowledge, and details about the products that they have bought.
3. Ask Customers For Feedback
It has been a couple of days since the order was fulfilled. Now you should ask your customers for feedback on the product. Customer reviews are very helpful to create trust among the new visitors, and also you get to know about the customer suggestions.
4. Share Personalized Product Recommendations
When a customer seems to be a frequent buyer from you, his data can be used to personalize his shopping experience and product recommendations.
5. Communicate Shipping Delays To Your Customers
Sometimes you may not be able to fulfill the shipment in the proposed time. So emails are sent in a way that makes customers think,’ He matters to you, and you take care of their orders.”
6. Drive Revenue With Thank You Emails
Sending a thank-you email can help improve customer retention, and it ultimately leads to a customer making higher purchases with you over time.
7. Emails On Special Days
During some days of the year, individuals expect to feel special. And you can well harness the moment with just an email.
8. Reactivate Customers
Sometimes customers are away for a long time from your brand. You can send them emails to get them back through extra coupon codes and referral programs.
9. Tell Your Customers About Your Expansion And Addition Of Services
Like you are about to open a store/ retail outlet near them, adding new services, collaborating with new partners, etc., you can tell them about it from their delivery location data. It will make customers feel a part of your community.
Conclusion
We can say that retaining customers is not as difficult as it may seem. Employing good email marketing skills in addition to great customer service is the stepping stone to success. However, in the race to become the best, you can also not overlook the cybersecurity aspect. To avoid phishing attacks and the likes of it, ensure that you employ SSL security on your email and website.
For ecommerce owners, we suggest buying and installing a cheap wildcard ssl certificate as it can secure not just your chosen primary domain but also a plethora of first-level subdomains under it. A scalable and future-proof option, it saves you the hassle of maintaining separate single-domain SSL certs for each new subdomain that you add. With these brownie points in your kitty, you are all set to achieve the zenith of success!
