Wish to know how to get the best possible pre-roll packaging done? We have got you covered. Here we have enlisted the top 8 biggest mistakes one can make with pre-roll packaging.
Previously, businesses didn’t give much importance to pre-roll packaging. However, striking and attractive pre roll boxes can help make the pre-roll businesses a mark in the market. By avoiding packaging mistakes, you can use pre-roll packaging as a powerful and successful marketing tool.
So, without further ado, let’s dig in and learn the biggest pre-roll packaging mistakes to stay away from.
Doing It All by Yourself
The pre-roll packaging industry is growing by leaps and bounds. Numerous packaging companies emerge on the horizon with the exponential increase in cannabis production and demand.
Hence, it seems irrational to do everything by yourself, ignoring the availability of numerous premium packaging companies offering top-class services. A wide range of material suppliers and designers are professionally skilled and equipped to do a remarkable job.
So, it is advisable not to deprive your product of the professional packaging touch to make it look more attractive and customer-friendly.
Not Performing Market Research
Designing packaging containers is not a simple job. Packaging can influence the customer to buy or leave the product. Therefore, it is crucial to do thorough research about the market trends concerning your product type. You can research your competitors’ styles and customers’ preferences.
For instance, typically, the target audience for pre-roll marketing is young-adults. Therefore, you can check out what trends youngsters are following these days and how you can incorporate them into your packaging.
Moreover, you can also collect information about market trends from suppliers, retailers, and distributors. Furthermore, it is essential to note that the same packaging style or material is not suitable for different types of products. Hence, check what packaging material is best suited for your product type.
Ordering Excessive Packaging Without Waiting for Feedback
Another big mistake businesses make while ordering pre-roll packaging is neglecting the significance of customers’ feedback. Your packaging order, delivery timing, and relevant finances must be part of your business plan. The packaging style must reflect current market trends and customers’ preferences.
Furthermore, the packaging units must be according to your business finances and production quantity. For instance, if you have produced 5000 units of pre-roll packs, then it will be a gruesome mistake to order 10,000 packaging units.
You are nullifying the chance of error and opportunity to customize the packaging style as per the customers’ feedback by ordering more than the required packaging units.
Hence, keeping your packaging order in line with your marketing and advertising strategies is advised.
Ignoring Packaging Decision Till End
Indeed, there is no room for mistakes in today’s oversaturated cannabis business. A single error in any department can cost you a lot. Significantly if you have recently stepped into the cannabis market, you’ll need to excel in every dimension, from research and development to packaging and marketing of the product.
Giving utmost attention to the research and development of high-quality products and ignoring the packaging does not make sense. No matter how fantastic your product is, if your packaging is not attractive enough to lure customers, you won’t be able to raise your sales. Therefore, giving equal importance to every aspect of your business is essential.
Choosing Low-Quality Material
Packaging a pre-roll product is not a simple process, and the most crucial part of the packaging is the packaging material. The fundamental function of packaging is to keep the product safe. If you have picked a low-grade material that may get tampered with during the shipping process, your product can get damaged.
It is essential to check the strength and durability of the packaging. In addition to aesthetics, the sturdiness and quality of the packaging also matter a lot. Therefore, it is essential to pick high-quality packaging material to safeguard the product.
Using Outdated Prints
The customer is going to see your product way before using it. If the packaging is unattractive and up to the mark, it will not grab the customer’s attention. A bunch of different choices are present in front of the customer on the shelf.
Hence, you must up your packaging game and make something unique, aesthetically appealing, and distinguishing packaging to attract customers. Hence, it is preferable to avoid choosing outdated patterns and prints and go with new, modish, and chic designs.
Choosing Irrelevant or Outdated Design
Many companies that have long been in the cannabis business remain stuck with old and outdated packaging. Indeed, old packaging worked wonders for them in the past, but moving on with the new trends is crucial to your business. Therefore, we advise you to ditch the outdated packaging designs and opt for trendy and modish pre-roll packaging styles.
Furthermore, pick relevant prints and designs that amplify the significance of pre-rolls. Avoid using irrelevant designs that have nothing to do with cannabis-related products. Think from the customers’ point of view as they will tilt towards lucrative packaging made explicitly for selling pre-rolls.
Selecting Wrong Dimensions
Pre-roll joints come in a variety of sizes. You can fit all these different sizes in a single box. Hence, it is essential to double-check the size of your pre-roll product and then order pre-roll packaging.
There you go! These are the 8 biggest mistakes that can negatively affect your profitability and overall business growth. Indeed, you are bound to make inevitable mistakes in your business.
However, it is wise to thoroughly research every single aspect of production, marketing, and sales and then make a comprehensive business plan. Premium pre-roll packaging designed according to market trends and customers’ liking can massively increase your business.
Contrarily, if you have made low-grade packaging, it’s pretty impossible to get picked up by customers. We hope that you will understand the impact of the abovementioned mistakes on the pre-roll business and will do your best to avoid them.