In today’s digital world, email marketing is one of the most important tools in a marketer’s toolkit. Not only does it allow you to effortlessly reach a large target audience, but it helps you stay relevant and build meaningful relationships with your clientele. Even better – it lets you track results with significant metrics. With so many people using email daily, email marketing is the key to keeping in touch with your customers and converting site visitors to clients. In this article, we’ll give you 6 ways to grow your email list and take your marketing to the next level.
1. Have a no-fluff sign-up page.
When you have engaging content on your website, visitors will want to read more. Make it as easy as possible for users to sign up for your newsletters. You might want to use multiple sign-up forms – have a sidebar signup form with a catchy tagline and combine it with a sticky floating bar. The goal is to make the sign-up form noticeable without annoying your visitors. A minimalistic sign-up form that only asks for an email ID and name is more likely to work – it makes signing up more convenient.
Don’t forget to include an exit pop-up form so that you can catch customers right before they leave. Add an exciting call to action (perhaps an exclusive discount code) to maximise your chances of signup).
2. Give your customers more control
A great way to make your clients feel valued is to give them control over what messages you send them. Include an opt-in form so they can customise the kind of notifications they receive, be it new product alerts, tips and tricks, updates, and discount codes. This ensures that you have a high-quality email campaign that promises higher returns. Your mail is less likely to be flagged as spam. Additionally, having a visible opt-out/unsubscribe link shows customers that their preferences matter – this keeps your business reputable and ethical.
P.S. Include the opt-in form for all your services in every mail (with a sneak-peek of what each newsletter entails) to give your readers the chance to sign up any time.
3. Reward your clients
The more fun it is to read and engage with your newsletter, the more exciting it will be for readers to open your email. Offer exclusive discount codes and offers to subscribers (you can also include a sign-up bonus). Additionally, you can host giveaways, free shipping coupons, raffles, gifts, loyalty points, and other redeemable merchandise. Rack up subscribers by hosting social media competitions as well. Reward followers who share your posts – you can give them a shoutout on your social media page. Your prize doesn’t always have to be expensive, but it helps to occasionally offer a big-ticket item.
4. Add value to your newsletters
Whatever your digital marketing strategy, remember that content is king. The more value your newsletter adds to your client, the more they will engage with it. Your newsletter should not only include a catchy call-to-action or a discount voucher, but some quality content. For instance, a subscriber-only blog post about your offerings or how to use your product can help drive engagement with your newsletter. Updates about your field of business and new trends make your emails more interesting. Launch an audience survey to find out what your subscribers need (an SEO audit can help here) and write relevant content to make your emails stand out.
5. Make your emails personalised
With every other company sending out marketing emails, customers are on the lookout for something personal and heartfelt. To do this, make sure you address them by their name in every email (you can even ask for their pronouns on the sign-up form). Use their name in your email’s header. Send articles relevant to their past purchases or include more discount coupons for repeat customers. Your emails must be short, sweet, and succinct. Your emails should reflect your brand’s attitude – keep it cool!
6. Add content upgrades
If your subscribers like your emails, show them where they can find more. Include content upgrades like gated blogs, tiered content, and paid ebooks. You can offer a sneak peek for free to rile up some interest. In fact, you can even offer games like spin-the-wheel to offer exclusive discounts to clients. Meanwhile, make your emails look aesthetic and appealing by using pleasing colours.
A good email marketing campaign can make or break your business. The stakes are high: with the right strategy, you’ll have people eagerly waiting for your mail blast every week. With these digital marketing tips, you’re certain to see results. Happy emailing!
