We all know how important organic search is to the success of any online business. It’s a powerful way to bring visitors who are already looking for your products and services directly to you, and it’s generally easier than finding other ways to get traffic.
But increasing that traffic can sometimes be difficult, and we’re all looking for ways to make our websites more visible in search results. So here are six simple things you can do right away to boost your website’s organic search traffic:
Naturally, keywords are one of the most important factors in SEO (search engine optimization). If you’re not using the right ones in your content, your website won’t be found by people who are looking for those terms, better if you find the right Digital Marketing Agency New Zealand to take care of this task. You’ll need to determine what words or phrases best describe your products or services and use them throughout your content. For example, if you sell women’s clothing, you want to include those words on all pages. If you sell both casual and formal attire, use those words as well so that customers searching for either option will find your site in search results.
Search engine optimization (SEO) is a way of optimizing your website to make it more visible in search engine results pages, which help people find you online. It involves making changes to your site so that it performs better in the search results than competitors’ websites.
The most important part of SEO is content, and while there are many factors that can affect the performance of your website, publishing high quality content regularly will get you far more organic traffic than anything else.
Understand What Your Customers Are Searching For
In order to rank highly in organic results for the terms that matter to your business, you first need to know what those terms are. But if you don’t have access to an SEO keyword tool like Moz or SEMRush, what can you do? Well, there are several tools from Google itself that can help you out. For example:
Google Trends will allow you to compare several keywords at once and find their relative popularity over time. You can also use it to see where people are searching for those keywords (this helps in targeting a geographically specific audience).
Make Sure Your Website Is Accessible
Google can’t index pages that it can’t find or that return server errors. To make sure this isn’t happening to your site, use a tool like Screaming Frog’s SEO Spider to crawl your website for broken links and errors. You’ll also want to check Google Search Console for “crawl errors” under the Crawl > Crawl Errors section:
The 404 (not found) error is especially important to fix because it’s an indicator that Googlebot couldn’t find the page when attempting to crawl it, which means you likely have a broken link somewhere on your site.
Regularly audit and optimize your website
A clean and easy-to-use website is critical to ensuring visitors don’t bounce from your site and abandon their shopping carts. Make sure your website is mobile friendly and it loads fast on all devices.
Build backlinks to your website
Backlinks are links pointing to a page on your website from another domain (e.g., another company that mentions you on their blog). Backlinks provide credibility to your site and improve its authority in the eyes of Google, which means better search visibility.