Product knowledge is a fundamental skill set. It is required by every sales representative to market their product better. The right knowledge helps them communicate the product’s features/benefits, answer questions, and recommend the right solution per the customer’s needs.
Today’s buyers won’t settle for basic product information as they themselves are more informed than ever. They need a partner in the sales process, someone who knows their products and their needs.
That is why effective product training is a must for any sales team. To maximize the result of the training, you need to create a training program that is relevant and engaging.
So, what are some ways to create engaging product training for sales representatives of the company that will boost their knowledge and confidence while pitching the product to the target audience?
Develop product training that is practical and fun with the help of the following five tips.
Microlearning
Microlearning is any sales representative’s learning dream. It delivers the information in a concise and crisp manner in the form of short and highly focused bite-sized information. It allows them to soak in easily accessible information whenever they have some downtime.
With quick and easy-to-access content and a highly mobile format, the learners can retain most of the information even with a short attention span.
Also, with the help of LMS, such as the TalentLMS app, learners can consume content on the go, during their commute, and before bed.
Product Demonstration Video
Product demonstration videos explain to your sales representatives the way your product works. If, for instance, you are into selling equipment, you can make a quick demonstration video explaining its key features and the quickest way to assemble the product.
But remember, the shorter the video, the better it is, considering the limited attention span of humans in general.
Explain Through Case Studies
Introducing case studies is the shortest way to make your training content more relevant. People love to hear stories; it is a great way to impart product knowledge. Through case studies, they can learn what problems customers faced and how they used your product to overcome them.
Finding creative ways to present your case studies will leave a more significant impact. Consider incorporating customer quotes, testimonials, and more for a deeper understanding of the issue.
Make The Training Visual and Appealing.
Ditch the old ways of imparting training—spice things up a little. You can start by avoiding text-only training and start explaining the concepts using infographics, short videos, and striking images, which will leave a more significant impact in a short period. Also, it boosts engagement and improves retention as well.
You can also incorporate flashcards to make the training material visual and attractive. The incorporation of such ideas turns even passive learners into active participants.
Focus On Feedback
A successful training program is a continuous and ever-evolving process. It is not a one-time occurrence, such as employee onboarding. Hence, to know if the training material is informative and is working or not, you have to ask for feedback from the salespeople. Make surveys to gather honest reactions and make it a continuous process. Apply those feedback at the time of creating new content to keep your training program on a successful path.
Video Conferencing
Without the proper planning and features, video conferencing can also be isolating and ineffective way of imparting training. The training should be communicative and engaging.
To make it so, you can use video conferencing tools with live training sessions; that will enable the learners to communicate in real-time and participate in live chats and polls. You can also include features like screen and file sharing to make it more engaging and interactive.
Conclusion
If you really want to make your sales training program a success, developing engaging and relevant training is essential.
You can transform a boring training module into an engaging and enriching learning experience by incorporating creative tactics like interactive videos, micro-learning, and storytelling.
You can also focus on setting the KPIs before the start of the training module and measure the results afterward. Share the actual report with your sales representatives to help them understand the impact of an engaging sales training program.
