There has been a myriad of advertising methods applied today wherein mostly digital advertising being the most prominent one. But traditional signage still has its place in the current state of marketing. Although the heavy reliance on technology has improved almost every aspect of advertising, both traditional and digital forms of advertising are still relevant. It is necessary to know the advantages and disadvantages of the two
As mentioned before, there is a wide selection of advertising methods to try in brand promotion and expand your business. Signage is an important marketing instrument that is guaranteed to be effective even if it has been utilized for a long time. It just never fails to boost sales and inform the public about the business it displays. But remember that you don’t just place anything on the storefront without planning the type of signage to produce. It is still essential to draft out the features that you intend to be included in signage that best represents the entirety of your business’ identity.
1. Clearly define your target market
To whom do you intend to sell your goods or services? What is the age range of your target market? These are the questions that you need to ask yourself in deciding the signage type for your business. If you don’t intend to market to the general public, you have to specify the target group your business should approach and rely on for the sales. This is also important so that the signage is produced with elements that must attract the target audience you have in mind.
2. Specify your cost
Of course, we don’t want our expenses going overboard to the point where there is no money left during the production process of the signage. This is where you have to be strict in setting limitations to the budget allotted for the signage making. Yes, it is only right to invest in high-quality services and materials but there’s no need to tolerate those who charge high prices when you have found a company that offers quality signage-making services at an affordable price.
3. Easy to read and understand
What’s the entire point of making signage when it is not visible and at the same time comprehensible? You have to consider whether the words you include are both readable and understandable.
Avoid making the letters small to the point that people find it too difficult to read especially if you plan to have billboard signage or an LED screened billboard. They should be able to comprehend the words at first glance. It should be easily readable whenever and wherever it may appear.
4. The graphics and text should be relevant
Similar to the words in the signage, the graphics that come with it are an essential part of the signage since it represents the people behind the particular business. It is the imagery that depicts what the marketed business really is. As much as possible, there’s nothing really to check aside from the size, color, and the figures to see whether it is aligned to the business objectives, vision, or goals.
5. Hiring the right signage manufacturer
This is the crucial part, looking for the right signage makers. There may be a lot of signage makers out there, but there are only a probable few that you can consider as the best in this specific field. You have to be careful about this because your money will be heavily invested in the signage production. The result might also affect those who are the target audience of the business depending on the output of the process.
Selecting the Reliable Signage Company
You’ll be consulting and contacting the company often about the updates in the production, so be sure that you work with a credible company that cares about your ideas and suggestions too. You, as a client, should be patient enough in communicating with the company while looking forward to the results of the consultation.
Assess its credibility and reliability
Of course, you have to be wary of the companies where they may probably be just sugarcoating their description of their services when in fact they’re just being subtle about their insufficient service quality. It is suggested to investigate their sample outputs, dig deeper into their previous transactions from other clients or do anything that contributes to deciding which company is best.
Scrutinize the feedbacks
Merely reading the reviews of previous clients is not scrutinizing. You have to double-check whether the dates are accurate as well as the products. Verify if the people who provided their respective feedback are true people because there are tendencies that companies fake their testimonials when there’s really none, to begin with.
Compare the rates
Prices are also an important aspect in deciding which company to trust in making your signage. Again, setting budget limitations is a must which means you have to look for a company that offers rates within your set budget. This can also be reflected in the decision to pick the traditional rusted metal signage instead of an LED billboard for cheaper but effective signage.
Wrapping up
Signages are helpful tools in assisting businesses to attain their goals of informing and persuading potential buyers to go buy and try their products or services. But we cannot immediately guarantee that all signage companies have the genuine willingness to help companies in achieving their objectives. Some just take customized orders for the sake of earning and without any desire to help businesses grow. So, while we’re at it, we want you to know that you have to discover these genuine signage makers that do have the willingness to assist you in your journey of success. They have this sincere gratitude that out of the companies you would have relied on for signage making, you specifically chose them. That’s why you have to be careful with the companies you transact with, instead choose those who place great value for the money you have invested in availing their services.
