When desirable, branded apparel of good quality is handed out to employees, they will not only appreciate the gesture but actually find reasons to wear it. This is because they feel more connected to their company.
Many organizations in the United States know this for a fact, and often invest in blank apparel to customize specifically for their teams. Team outfitting isn’t just about employees looking sharp anymore; it’s a powerful tool for boosting morale and building a solid rep for the brand. Many companies, both big and small, give branded apparel to their employees, reassuring them of a work culture they can enjoy and workplace treatment they will appreciate.
Now, let’s dive into why dressing your squad in style is a game-changer for your organization.
1. A Display Of Unity
Harmony is basically what every company wants to see in their employees. Unify the employees under one banner and they will harmoniously work with to help the company grow. But will they be satisfied with the harmony and the hard work? And how does a company unify different people with various opinions and preferences on everything? A good start is to remind them that they belong, and they belong under one banner – the company’s. You do it effectively with customized team gear branded with the company logo or motto. The impression this creates on someone outside the organization is pretty solid. If the apparel is good enough, the employees actually “feel” the sentiment of unity.
Team outfitting creates a visual representation of unity. When everyone’s rocking the same look, it breaks down barriers. Plus, it’s way easier to spot your coworkers at crowded business events. Win-win!
2. Advertisement
Not a lot of subtle ways to say this. But admit it. Great team outfits can start conversations about a brand. That’s advertising. Great team outfits with the right message? That’s targeted advertising that appeals to a specific audience. For instance, if your team is engaging in a team-building activity outdoors, you can have them wear branded performance-wear customized with a quirky tagline conceived specifically for the activity. Even something cheesy like “Win or Lose, We Still Win” can have an impact on the right people who watch the activity. Particularly effective during networking events. This practice paints a great picture of the brand. Custom apparel turns your employees into brand ambassadors essentially.
And let’s face it, in the age of social media, you never know when a team selfie might go viral.
3. Boosts Professionalism
Ethical companies want their employees to feel good at their workplace. But if they force the employees to wear something out of place simply to get a stand-out appeal, that isn’t something to feel good about. “Dress for the job you want” is so last decade. “Dress for the team you want to be in” sounds more appealing now. Nobody wants to wear scratchy, ill-fitting clothes all day. Quality team apparel boosts professionalism and confidence. When your squad feels good in what they’re wearing, it shows in their work. That’s why choosing the right brands and the right garments for your team outfitting is crucial. The service personnel who do physical work can do it wearing comfy branded jackets. That will look awesome too. As a matter of fact, blank jackets are team outfitting garments with possibly the highest perceived value in the United States, during colder seasons. You can see the difference in productivity levels.
4. Practicality
As the seasons change, so do your team’s overall performance at workplaces. You can’t expect someone to come into the office cold and shivering, and then do their best job. Fall and winter can be brutal, and nothing says “we care” like providing your team with good-quality branded apparel to keep them cozy and make them feel appreciated. A functional, stylish garment is more practical and promotes the goodwill of your brand.
5. Higher ROI In The Long Run
Did you know that investing in team outfitting can actually save you money in the long run? How, you ask? Bulk purchases from wholesale suppliers often come with sweet discounts. Plus, when you provide quality apparel, your team is less likely to expense their own work clothes. The gesture keeps them happy enough to make a difference in their quality of work. As they genuinely try to return the favor to their employer, you start seeing positive results in the business. So there is an ROI, in addition to the maximized savings from a wholesale purchase.
Endnote
If creating a sense of unity, boosting morale, and promoting your brand is a priority, customized team outfits can do all that with one investment. When shopping for team apparel, keep an eye out for popular wholesale brands that are known for team gear. Find that sweet spot between style, comfort, and durability so your employees will know that you genuinely care that much.
And with that, it’s time to suit up and watch your team thrive. After all, great things happen when you dress for success – together.
