Did you know that 93 percent of consumers in the United States of America use online reviews when it comes to buying goods or services? The reviews that your business receives online are important to monitor and manage as they’ll impact the businesses that want to work with you and the consumers that want to purchase your goods or services.
Mistakes in review management can have a resounding effect on other aspects of your business and keep it from reaching its potential. Putting together a review management strategy is a great first step in the right direction.
Luckily, you’re in the right place to learn more about managing online reviews that your business receives on social media and Google. Keep reading for five helpful tips!
1. Failing to Respond to Positive and Negative Reviews
You always want to make sure that you’re on top of responding to the reviews that your business receives. It’s especially important when your business receives a negative review as it gives you a chance to assess and fix the issue with the customer. Responding to reviews will show businesses and consumers that you’re dedicated to doing things the right way.
2. Posting Fake Reviews
It’s difficult getting a business up and running, but posting fake reviews on social media and Google for your business is a huge mistake. Fake reviews will not only be immoral but they will create an online presence that feels fake and manufactured. That will result in a major red flag for your business, especially when you can use this app.
3. Not Asking for Reviews
After you’ve made a sale with a customer you should always remember to ask them for a review. One of the biggest mistakes that many new business owners make is taking for granted how positive reviews will impact their business and revenue. Most consumers put a lot of faith in reviews when making a purchase.
4. Using Automated Responses
Automated responses are also a big no-no if you plan on taking your review management strategy to a new level. It might take time, but responding to each review with a personalized and genuine response will go a long way to show your customers and target audience that you care about the customer experience.
5. Failing to Use Social Media
Social media is a free marketing medium that you can use to share news and updates with your followers while giving you a way to interact and engage with your target audience. No matter how small or large your business is, you need to get active on social media ASAP.
Avoid These Mistakes in Review Management Today
Making big mistakes in review management will impact everything from your sales numbers to your bottom line. Avoid using automated responses and make a concerted effort to respond to each review that you receive. You should also look at ways to market your business on social media no matter if you’re getting positive and negative reviews or not.
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