Keyword Tracking

5 Best Keyword Tracking Tools for Small Businesses

SEO is incomplete without keyword research and optimisation. It forms a crucial part of SEO and therefore, you need to know how they are performing. So how do you do that? The solution is a keyword tracking tool.

With the help of the right keyword tracking tool, you can determine the performance of your SEO strategy. Keyword tracking is crucial because it helps you to monitor your competitors, monitor ranking, improve revenue, increase visibility, and identify keyword opportunities.

Here is the list of best keyword tracking tools. We have ranked these tools based on rating.

  1. SEO Powersuite Rank Tracker

Our Rating: 4.5/5
Price: Free License Available ( Professional License starts at just $149/YEAR)

This is by far the best keyword rank tracker tool you will use. It is a user-friendly tool with an intuitive interface that runs smoothly. The best thing about this tool is that it can handle a large number of keywords without making the process complex. It also provides detailed reports to give you a better idea about your keyword strategy and optimization. 

Besides the paid version, it also offers a free plan that includes unlimited keywords. The only issue is that it doesn’t allow you to save the position history.


  • Easy to use
  • Can handle large numbers of keywords
  • Works smoothly and very accurately


  • Doesn’t save position history
  1. Ahrefs

Our Rating: 4.5/5
Price: $99/ month (Lite plan)

This is another great keyword tracking tool that is most recommended by users. It is an easy-to-use tool that makes keyword tracking simple. It provides a detailed view of keyword movements, so you know what keywords are ranking.

It also gives you access to a whole list of organic keywords for your website. Users prefer Ahrefs over other tools because of its simple setup. Just input the keywords, competitor URLs, and locations, and let Ahrefs do the rest.


  • User-friendly
  • Easy setup
  • Accurate


  • Bit expensive
  1. SEMrush

Our Rating: 4/5
Price: $99.95/month (Pro Plan)

Next up we have SEMrush which is a very popular keyword tracking solution. It is trusted by many individuals and companies. You can take the help of this tool to determine what keywords to use in a campaign. It helps you to find the keyword difficulty, monthly search volume, and more.

SEMrush allows you to add keywords into a tracking program once you have them finalized. This way you can track visibility, average traffic, and rankings of the keywords.


  • Easy to navigate
  • Simple tracking system
  • Updated frequently


  • Not always accurate
  1. Google Search Console

Our Rating: 4/5
Price: Free

If you are looking for a free keyword tracking tool, you can rely on Google Search Console. Despite being a free option, it gives you accurate results every time. Not just that, but it also gives you true rankings and gives access to the click data.

However, tracking ranks with Google Search Console can be a bit tricky. But once you get accustomed to the tool, you will not find it difficult.


  • Most accurate
  • Free to use
  • Detailed performance report


  • Using tool is difficult
  1. Moz

Our Rating: 3.5/5
Price: $99/month (Standard Plan)

Lastly, we have Moz which comes with automated reporting and checking. It is designed to make the process of keyword tracking smoother and easier. It gives a detailed analysis of what’s working and what’s not.

With the help of Moz, you can find keyword ideas; identify long-tail keyword markets, track rankings, run site audits, and more.


  • Efficient and reliable tool
  • Accurate results
  • Tracks keywords across multiple search engines


  • Not user-friendly

Also see: Know About Free Keyword Rank Tracking


Every keyword tracking tool is different from the other. They offer a different set of features and pricing. If you want the best tool, you should opt for SEO Powersuite Rank Tracker because it provides accurate tracking with excellent features.