Having an effective online marketing setup will help you to run a successful business. It’s important to understand how marketing works and what you need to be doing in order to reach the masses while promoting your business via a social media platform like Instagram.
Continue reading to learn how you can use your Instagram page to reach your audience with these marketing tips.
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Transition to a Business Profile
With a business profile, you will have access to your page’s analytics. Instagram’s Insights give you a deeper look into who your posts reach and how these posts affect them. Are they ‘liking’ your posts? Are they commenting on your posts?
A business profile also allows you to create and publish your ads more easily without having to use a bunch of additional tools.
Once you have your business profile up and running, you will be able to use it as a means to understand your audience. What do they want? How can you give it to them?
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Avoid Overposting
We get it. You want to get the word out about your brand, your products, or your mission. Go for it! Just make sure that you aren’t spamming your audience. Your followers don’t want to know about every second of your day.
If you have a ton of photos to share, make sure you share them in one post. Instagram has a “slideshow” feature where your followers can easily swipe through your photos.
So, how often should you post on Instagram? Posting once or twice a day is efficient as long as you are posting at the right time. A post between eight and nine in the morning and then one late at night works the best because that is when your audience is most likely to see it.
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Take Advantage of Instagram Reels
Use Instagram reels to your advantage. This newer feature, which was added to the ‘gram in August of 2020, helps Instagram users to see your videos easier. It also can help you to reach more people with a short clip. These tips from IZEA can help you to get started.
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Promote Your Instagram Page
It’s pretty self-explanatory. You have to talk about something to draw attention to it. If you link to your Instagram on your website and all of your other social media platforms, you will start a conversation that says, “find more valuable information and pictures on my Instagram page!”.
You can even link your Instagram page to the bottom of any emails that you and your employees (if you have them) are sending to potential buyers, investors, vendors, etc.
The idea is to have a constant campaign going to get traffic to your Instagram page where they can see what you are all about as a business. Instagram allows you to put your personal touch into your business, and it helps to reinforce your brand.
Marketing Tips for Instagram
By utilizing these marketing tips, you are setting yourself (and your business) up for success. With a great marketing plan, you can’t go wrong in reaching the right audience and growing your business with the right people following your progress.
If you found this post to be helpful, check out our business section for more valuable marketing information.
