It’s harder than ever to make an impression on the internet these days. There is a lot of competition out there, so you need to do everything you can to stand out. When 93% of first impressions are based on design, you can’t afford to cut corners.
If you’re developing a website, there are a few essential things you need to consider. Below are three factors you need to know when building a website.
1. Page Speed
People don’t only browse the web from the comfort of their own homes anymore. Because of this, many mobile users now browse the web on their smartphones when they’re out and about. Unfortunately, people don’t always have a fast internet connection when they do this.
You need to focus on page speed if you want to provide the best experience for your users. It’s easy to rely on many images to help your design stand out. Keep in mind, though, that images have large file sizes and will slow down your site.
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Do what you can to keep your images small and optimize them for the web. Additionally, use lazy loading on your site to only show images when your visitors scroll down your pages.
2. Mobile-Friendly Design
Website development wasn’t always that complicated. You designed your site for a specific desktop monitor width and called it a day. With how many people browse the web on mobile today, that’s no longer possible.
More people than ever are starting to browse the web on their internet-enabled devices. These devices have small screen sizes, so you can’t count on your website design displaying correctly on those screens.
A responsive design will adapt your web design to the screen size it detects. Start from mobile screen sizes and build up to desktop monitors. It’s easier to add to a web design than subtract from one, so going this route will save time and money on development.
If you need help optimizing for mobile, talk to a website design and development company for help with the process.
3. Usability
It isn’t enough to create a visually appealing website. If your site doesn’t provide an experience that gives people the answers they’re looking for, you won’t keep people coming back to your website.
Try to create an experience that gets people from point A to point B as quickly as possible. It’s hard to do that when your site is full of distractions. Remove as much clutter as possible to keep things simple.
Once you simplify things, make the interactive parts of your website stand out as much as possible. These things include buttons, links, calls to action, and anything else you want your visitors to notice.
Don’t Rush Through Developing a Website
Your website is there to provide a great first impression of your business. You can not cut corners on your website design if you want people to go to the website. Do the work when developing a website to produce a web design that helps your business thrive.
Are you looking for more tips? Head back to our blog to learn more.
