What is SEO? Well, it’s the biggest form of marketing in the world. So big in fact that we couldn’t decide which fact to shock you with first. So we’re going to let the list do the talking!
Using SEO involves, for the most part, the same practices across the board. There are some elements specific to individual search engines.
But the following 11 SEO facts and tips for using SEO will help you understand how to use SEO to improve your website and hopefully increase its traffic and sales.
1. Over 70% To 80% Of Paying Customers Disregard Banner Ads
Paid ads are, in most cases, a waste of money. Of course, they do serve a purpose for protecting a brand name, for example. But when it comes to ranking 1st on the front page, organic SEO is the way forward with the right keyword selection.
Even if you spend some of your budget on outsourcing a marketer, the best of the best will make sure that you save even more money, as well as generating traffic and revenue, maximizing your profits at both ends.
2. SEO Content Drives 300% More Traffic Than Social Media Content
This is shocking. It’s all too easy to assume that in today’s social media society, there’s no place for Google. Yet many marketers make the mistake of spending their time on social media at the expense of optimizing their web pages for search engines.
Marketing with social media is a fine thing, but never forget to add a link back to your website when possible. If you aren’t sure, use companies like SEOjet. This company can help you get backlinks to your site.
You can’t just market on social media and leave out the website. And, it doesn’t matter how much time you spend tweeting or updating Facebook fan pages if you’re not generating any revenue! So it’s best to combine the two for maximum impact.
3. The Conversion Rate of SEO-Generated Leads Is 14.6%.
This statistic is one of those facts that doesn’t seem much at first, but once you delve into the numbers, it becomes mind-blowing!
Let’s say your website currently gets 1,000 visitors a month with a 2% conversion rate (20 customers a month), and after SEO gets 2,000 visitors a month, with 14% of the new visitors converting (140 customers).
You’ve not only doubled your traffic, but you’ve also increased your customer base by 700%! So you must do some research and find out which keywords are driving traffic to your website. You can tailor the content on that page to include those keywords.
4. Youtube Is Second to Google in Number of Searches
Video marketing has never been more powerful than it is today. People can’t seem to get enough of it. A video takes mere seconds to watch and can capture a viewer’s attention better than any written text.
But YouTube’s audience is not only limited to the United States. It is, in fact, global, and it includes billions of people from countries you’d least expect!
These countries often get overlooked by marketers but shouldn’t be because they offer the terrific potential for expanding your customer base and your business.
Before the modern internet, it would have taken 6-figure budgets to market worldwide, but all you need nowadays is good content, the right keyword, and a fantastic product or service to sell.
5. In 2020, Two-Thirds of Searches Had Zero Clicks
Position zero sounds like it’s made-up. And, to be fair, that’s right! Because with the advent of voice search, Google values providing the answer on the first page straight away, often in response to a question such as “What is the capital of France?”.
Your website must answer a very specific question every single time someone types it into Google. You’ll need to know how to tweak your content to do this, but once you complete the task, you’ll see great results.
6. Local Google Searches Account for 46% Of All Searches
If you’re a local business, then don’t feel excluded. If you’re a plumber in New York, then don’t waste your time trying to please people who live in Chicago! Because 46% of Google searches are local, it’s more important than ever to optimize your website with keywords relevant to your local area.
People want a local service, and they want it now. So make sure that you provide a map on your website and show where you’re available. And if possible, speak directly to the customer by giving them your phone number or an email address.
And if you haven’t already, get yourself set up on Google My Business (GMB) as soon as possible. GMB is the holy grail of local SEO. Without it, your customers are visiting your nearest competitors instead of you.
7. 86% Of Shoppers Refer to Google Maps
The magic 86% is a huge statistic! If you aren’t on Google Maps, you don’t exist as far as local SEO is concerned. Again, Google My Business will help with that, but there are other steps you can take to enhance your presence and make yourself stand out.
In the list of “near me” results, Google prioritizes those with complete GMB information, updated regularly, and the number (and quality) of reviews.
So make sure you’re getting people to review your business and offer their thanks on Google. That way, your customers will see how valid and reputable you are, and you’ll increase conversion rates as well.
8. 60% Of Shoppers Finish Transactions on a Different Device
The average person has more than one device these days, and it can be a challenge trying to get your website to work on both mobile and tablet. Believe it or not, even web performance can affect SEO.
Google released a major algorithm update in 2021 that takes loading speeds on mobile into account. So many websites dropped off the first page overnight because they don’t perform well on mobile.
So if you blew your budget on an awesome desktop website, then we’re sorry to say the chances are it’s not optimized for mobile performance.
Today’s web developers now make sure that your website is optimized for both mobile and desktop, so get back in touch and see if those tweaks can be made to optimize your site performance.
9. You’re 13 Times More Likely to Get Your Money Back Blogging Than Other Advertising
Blogging used to be seen as a hobby. But more people than ever are making a lot of money and generating huge sums from their expertise, knowledge, and informative writing styles. Embrace this yourself and make your marketing 13x more effective.
The writing is on the wall, and you’re going to have to embrace blogging in one way or another. It might as well be for your own business. That way, you can tie it into SEO and not only reap the rewards but also boost your search engine rankings!
And, if you’re not comfortable writing your content or you don’t have the time, you can always outsource your content writing to an agency or a freelancer who can get to know you and bring that special something to your blogs!
10. Updating Existing Content Can Increase Traffic by 111%
Again, this is hard to believe, and most website owners and business owners neglect this fact. Search engines have created constantly evolving algorithms, but the way to bypass these algorithms is to republish content constantly.
Everyone knows the Googlebot crawls your website and reads every single page. Of course, the pages must be relevant because otherwise, search engines won’t crawl them, so if you want to give your content a boost, then do what you can to ensure it’s tagged with relevant keywords or keyword phrases.
So utilizing that SEO is essential if you want bigger traffic and more conversions!
Whether it’s an obvious modification needed like “best moments of 2018” or if a change in the law has made an old post factually incorrect, then whatever change you make will boost you up the rankings, as long as it’s correct, relevant, and provides high-quality intent.
11. 61% Of Site Users Purchase Because of Quality Content
This sounds great, but is it true? Can you influence consumers and encourage them to visit your website using content? Well, yes! And the answer is simple. It’s all about your content.
You must be authentic and share unique content that speaks to your audience. People will want to buy from you if they feel like you’re a real person. So never forget the primary objective of SEO is always as relevant as possible for people who want or need what you have to offer.
These SEO Facts Apply to Any Business
Now you’ve experienced our top 11 SEO facts, it’s time to shine! It won’t be long before your website takes the top spot in Google’s search results for your chosen keyword.
But you need to remember that not all SEO strategies work for everyone. It’s a case of trial and error. Some people don’t enjoy the extra work and headaches of doing SEO. But if you’re a creative, innovative person and are willing to try something new, then go for it!
Don’t forget to include a “call-to-action” at the end of your content as well. That way, you’re readers will be left wanting more. So what are you waiting for? Keep browsing for more top marketing tips like this one!