Did you know that as of 2019 over half of the traffic that websites receive comes from mobile devices?
Digital marketing has become a necessity for both small business marketing as well as marketing for large corporations. The use of online advertising increases traffic to your website and grows sales in an efficient way.
Attempting to build a digital advertising strategy is no easy task, but there are tips to help you optimize digital marketing for your small business.
Digital marketing can have big dividends whether you’re just starting your small business or if you’ve successfully established it and are looking to continue your growth.
Interested in learning more? Then continue reading to learn 11 helpful digital marketing tips that will help you grow your small business.
1. Revamp Your Website for Mobile
The times have changed, and now more than ever people are using their mobile devices to browse the internet and shop online. It is important to alter your website so that it is compatible with consumers visiting from mobile devices.
It is a big investment but it pays off in the long run. The good news is that there are companies like Shopify that have made converting your website into a mobile-friendly platform.
2. Make a Google My Business
This helpful tip is free and provides great free marketing for your business. If you Google a business you’ll see a brief description with information about the business with its information and hours of operation.
Implementing this is a great way to get your business’s information to potential customers quickly and for free.
3. Understand Your Target Market
A big step towards successful digital marketing for small businesses is to know your target market. Who are your customers and what are their likes and dislikes?
If you have members of your target market that are more likely to shop online rather than at your brick and mortar location, you’ll need to market to them differently to entice them to purchase goods from your website.
4. Take Advantage of Local Marketing
If your business has a brick and mortar location in a local market there are great steps that you can take to market your business to consumers in your area.
Similar to Google My Business, you can create pages through Yelp and Bing to get your business’s information in front of more eyes. You can also invest in Google and social media advertisements that target your local market.
5. Start a Blog for SEO Optimization
A big part of digital marketing is content marketing, and one of the best ways to leverage content marketing in your favor is through a blog. A blog allows you to write about topics related to your business that is helpful and shows your knowledge and expertise.
You can also use keywords that will steer more customers your way through search engine optimization. These keywords are a great form of free marketing for your small business.
6. Utilize Social Media
Depending on the business that you’re operating, social media is a great tool to use for growing your business. If your business is a boutique, using social media like Instagram is a great way to display what your boutique has for sale.
Focusing on a social media platform for growing your business is a great way to target younger demographics and get your products in front of them.
7. Motivate Customers to Leave Reviews
A great way to grow your business and encourage more customers to purchase your products is to encourage your customers to leave reviews. Positive reviews are great for influencing consumers that are on the cusp of investing in your products.
It’s important to monitor these reviews and quickly respond and handle any negative reviews that customers have. This not only shows that you are on top of your business, but that you want customers to have a great experience.
8. Leverage Email Marketing
Another great way to use digital marketing to grow your small business is by using email marketing. Asking consumers to create an account when shopping on your website is a great avenue towards this.
Getting emails from consumers allows you to market to them more directly and provide them with information about upcoming sales and discounts as well as notifications about new products that might interest them.
9. Utilize Digital Marketing
While using blogs for SEO and social media platforms are great and inexpensive ways to grow your small business, these tactics have a ceiling. For that reason, it is a good idea to invest in digital marketing to put your business over the top.
There are lots of great options for a digital experience solution that you can provide your customers with. Taking this step will help you market to consumers that have interacted with your business or purchased from you previously.
10. Prioritize Customer Service
Nothing shows your customers that they matter better than good customer service. It plays a huge role in keeping existing customers and attracting new ones. Creating a “Contact” page on your website is a great start towards prioritizing customer service.
Investing in a chat or instant message service on your website is another great option for quick and efficient customer service.
11. Adjust Your Marketing Strategy as Needed
A digital marketing strategy is great, but it is only valuable if it is reaching the target market that you’ve selected. It is crucial to monitor your marketing metrics to make sure that you’re reaching your intended audience.
If you find that you’re not reaching your audience, you need to be willing and able to adjust your business’s marketing strategy to ensure that your products are getting in front of consumers.
Digital Marketing Tips: A Whole New Level
Digital marketing is a great tool for your small business, whether you’re just starting it or if you’ve already established it and want it to continue growing.
There are many inexpensive options for optimizing your marketing and SEO, like social media and Google My Business. Leveraging these options and maintaining great customer service are sure ways to grow your business to new heights.
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