In today’s digital world, advertising on search engines like Google Ads has become an integral part of small businesses’ success. With a massive online audience, it’s no wonder that Google Ads has taken precedence over traditional advertising methods, given the high intent nature it provides in helping brands connect with their target market.
Whether your objective is to generate leads for your local business, generate sales for your online store or simply to increase brand awareness, Google Ads offers a range of platforms that will help to drive business results.
In this blog, we’ll share ten compelling reasons why using Google Ads is essential for small businesses.
1. High Conversion Rates
Google Ads offers brands access to a large pool of users, who can be targeted on a keyword, provides a targeted audience, and visitors who click on your ads are more likely to become leads since they’re already interested in your product or service.
The high intent nature of search advertising, coupled with Google’s dominance of the search market, gives brands access to a huge audience where they can generate results in a cost-efficient manner.
2. Cost Effective
Google Ads can fit into any business’s budget, and the best part is you only pay for results. Unlike traditional advertising methods, businesses are charged on a cost-per-click (CPC) basis, thus providing greater levels of control.
With the evolution of machine learning, many brands adopt smart bidding strategies to help with their campaign success. This includes approaches such as Target CPA (tCPA), Maximize Conversions and Target Return On Ad Spend (ROAS).
Although smart bidding strategy provides advertisers with less control, the options available focus around hitting your business objectives. This may involve generating leads at a set cost or hitting a certain level of revenue for every £1 spent on advertising.
3. Customized to Your Business
With Google Ads, you can create customised ads that are specific to your business goals. You can select relevant keywords used by your target audience, tailor your ad copy to control brand messaging and even choose where your ads get displayed.
This level of personalisation will enable you to speak directly to your ideal customer, across Google’s advertising network including Search, Gmail, Display & YouTube.
4. Geo Targeting
Google Ads helps you reach audiences beyond local markets, providing businesses with the opportunity to expand their reach on both a national or international level.
For example, if a law firm in London wanted to increase their business around Manchester, they could quite easily setup bespoke paid search campaigns to generate more leads and clients.
However, given the constantly changing nature of digital marketing, it’s advisable to liaise with a local Google Ads agency who have experience in your industry and can help to spearhead your business growth.
5. Immediate Results
Those in the know will be aware of the fact that SEO can take a number of months to deliver good volumes of traffic and conversions for your business. According to Forbes, many SEO consultants require around 4-6 months to rank your website for competitive keywords.
On the flipside, Google Ads can generate almost immediate results for your business. Once you’ve setup and launched your campaigns, traffic will immediately start to feed through to your website. Depending on your business type and goals, this could result in a quick flow of leads and website sales.
6. Measurable Results
Google Ads provides a multitude of metrics to track and measure the success of your campaigns. These include clicks, conversions, transactions, revenue and so much more.
Given the platform is fully measurable and quantifiable, it’s easier for marketers to identify what’s working, areas that are underperforming, in order to further refine campaign strategy. Armed with deeper levels of real-time analytics, you can be proactive is optimisng your Google Ads campaigns to deliver the best possible results for your business.
7. Ad Scheduling
Day parting is commonly used across Google Ads campaigns. This targeting option empowers marketers to set the day and time campaigns run on the platform.
Not only is this a very flexible feature but it also allows businesses to better utilise their budget. For instance, if you only want to run a lead generation campaign during business operating hours as opposed to a 24 hour cycle, you can easily set these restrictions on a campaign level within the account.
8. High Quality Leads
New enquiries are the lifeblood for many businesses and crucial for their ongoing success to drive new customer acquisition. To put this into greater context, a report by Ruler Analytics reveals that 53% of marketers spend at least half their marketing budget on lead generation.
Irrespective of whether your business operates within the B2B or B2C sector, Google Ads should be your ‘go-to’ channel to drive new clients.
9. Huge Inventory
Google Ads helps you reach audiences beyond local markets, providing businesses with the opportunity to expand their reach on both a national or international level.
10. Beat the Competition
Google Ads offers small businesses the ability to compete with larger companies by allowing them to bid on relevant keywords and get their ads to show up alongside their more significant competitors.
As you can see, Google Ads is an effective and efficient way for small businesses to attract qualified leads and increase brand awareness. With Google Ads, businesses can maximise their ad exposure during peak business hours, customise their ad messaging, track and measure their campaign’s success, and reach beyond local audiences.
