Transport business is undergoing profound changes, just like any other industry. Globalization is driving the exploration and development of new markets, leading to new opportunities for international business, and logistics companies are a crucial part of that.
There is no question that the purpose of the internet is to shorten commercial distances, following the generalization and professionalization of reliable, efficient and reliable freight transportation. Through an online company, more and more consumers can purchase products in other countries and receive them, within a strict time frame, at their own home.
Transport today is essential for many sectors, which is why it is an essential factor for companies’ digital marketing strategies. The transition to the digital world offers added value beyond borders, enables access to much larger potential markets, with the aim of achieving visibility, collecting and analyzing information, improving communication and supporting the commercial actions that are being carried out.
Every business owner has the desire to increase sales, but for that to happen it is necessary to make a series of investments and growth marketing can be a great ally for this. However, for those who have business as a carrier, there may be the question: does growth marketing work for my segment? Of course it works and we tell you how.
1- Have clear goals
For your growth marketing strategies to get somewhere you need to set goals and objectives. What do you want for your business? Just increase sales or retain your customers? Make a list of your main goals so that your growth marketing is well targeted.
For starters, you need to have a single place where your future customer (lead) will find everything about your brand, all the services you offer, your mission and your purpose. It’s no use having millions of pages on social networks, it’s essential to have a website. And it needs to be well structured, with attractive content and adapted for use on both desktop and mobile.
3- Be present on social media
A big challenge is getting people to choose your service even if it is a little more expensive than your competitors. The idea is to add value to services by showing the customer that in addition to delivery, he is receiving a safe service. Show it through social media. Your presence in them will make a big difference to your business.
4- Don’t be more of the same
Shipping companies need to be very careful with the sameness. You need to look deeply into your differentials to show your audience that you are not a simple carrier but have a lot of relevant content to disseminate. Use growth marketing to target the audience that really cares about you.
5- Content Marketing for B2B
In addition to the end customers of the carriers, they come across companies that hire them to transport their products. In order for your service to be even more requested, it is also necessary to relate to these people. Create actions that attract these companies and show that your service is quality and reliable.
6- Sponsored ads
Having visibility organically becomes more and more difficult and paid ads are there to make your product or service be seen. A good example is advertising carried out on Google Ads, which helps you appear more often in searches, after all you are paying to appear. In addition, there are sponsorships from platforms such as Facebook, Linkedin, Instagram, among others.
7- Invest in SEO strategies
The SEO (Search Engine Optimization) strategy serves to help your business be found more easily by search engines. It is necessary to carry out several actions so that you meet the main requirements of Google so that you can find your carrier more easily on the internet. Invest in it!
8- Email-marketing disappears
Email-marketing is communication made with your customer through email. This type of strategy is usually used for the dissemination of promotions, content, etc. But, be careful that your emails don’t become unwanted and end up in the spam box. You can increase the likelihood of the email being opened and read if the recipient has agreed to your sending, the email is more likely to be opened and read.
Confidence in organization
Top to bottom, all employees in an organization are responsible for providing a good customer experience. In order for the corporation to succeed and customers to be happy, everyone in the organization must be on the same page with key organizational goals and objectives.
10- Improve your service
Many carriers still have some gap in terms of customer experience with the transportation’s service. It’s extremely important to show the customer that your service is reliable, and a great way to do that is by making the customer’s product journey fully trackable. In this way, you create a closer relationship between the carrier and the customer and it is always chosen due to its ease and reliability. Also look for other ways to make your service more attractive, such as creating a SAQ and a channel where the customer can talk to the responsible employees.
For all this, companies must be aware that they play a very important role in mobility, and when institutional means fail, they can offer a very powerful communication alternative. It’s just a matter of desire and imagination. For example, growth marketing campaigns are also carried out to promote public transport.
This is how your transportation company and business should promote themselves with growth Marketing. Spend your energy, time, and money on marketing your services and exploring all platforms available to you for steady growth. We hope that with these small guidelines you can carry out a growth marketing campaign with benefits for your transport company.