Marketing is something that you frequently need to experiment with. There is no ‘one-size-fits-all’ formula when it comes to marketing, and this is why it can feel so overwhelming at times. If you are a floral business owner, try the following florist marketing ideas to get assured success this year.
- Blogs and articles
Blogs and articles are the best way to increase your SEO score and attract leads organically. With the right set of keywords, and informative and well-structured blogs and articles, you will be able to attract a lot of Target audiences. Not only that, by being helpful and answering questions of your audience, you will be able to establish authenticity and dependability too. This flower shop marketing technique will further help your website’s Domain Authority. Make sure to optimize your articles for SEO by including relevant keywords, meta descriptions, alt text, headings, etc. You can also promote your blogs on social media to drive more traffic.
- Social Media Campaigns
Running regular and frequent Social Media Campaigns with different goals and targets is essential for marketing in 2023. It helps you to directly connect with your potential customers, and interact with them. Social media marketing also helps in increasing Brand Awareness, and it is cost-effective too. Try running contests, promoting new products/services, showing behind-the-scenes content, and leveraging influencers. Track the performance of each campaign to refine your strategy.
- Influencer Marketing
Influencer marketing is huge right now. It is especially helpful when you’re just starting out on your own social media journey and don’t have a significant follower base. You can leverage the follower base of popular influencers and reach out to a wide audience. Make sure to partner with influencers who are authentic and have an engaged audience. Provide them with clear expectations, assets, and direction to get the most out of each partnership.
- Video Content
Creating video content will allow you to capture your audience’s attention more easily. Make short videos or reels, and post them regularly on different channels. Try answering questions from your customers, showing some Behind-The-Scene actions, tutorials, and more. It is one of the most successful florist shop ideas for marketing right now. Videos allow you to showcase your floral arrangements in an eye-catching way. Promote your videos across social media and your website.
- Contests and events
Hosting various contests and events is a great way to increase customer engagement. Host fun contests like quizzes, selfies with flower contests, etc., and offer the winners discount coupons or vouchers from your flower shop. It will attract customers as well as increase sales on your website. Make sure the contests are easy to enter and offer prizes that appeal to your audience. Promote the contests through email campaigns, social media, and in-store displays.
- Email marketing
Email marketing is the ‘old but gold’ technique of the marketing industry. If done right, it can revolutionize your business. Run regular and consistent email marketing campaigns, and introduce varieties. For example, don’t bore your customers with only promotional emails announcing new launches and discount offers. Include blogs and articles, links to fun videos, newsletters, quizzes, and more. You can segment your list based on customer interests and behaviors to send more targeted emails.
- Paid Marketing
Paid marketing is also necessary for your business. Unlike organic marketing campaigns that you need to run throughout the year and consistently, you can run paid marketing campaigns based on needs. When you know that people are more inclined to buy flowers, and you want to leverage the surge in demand, run your ads then. For example, start your Valentine’s Day paid marketing campaign 7 days before the actual date. Tie the events back to your brand in a meaningful way. Track conversions to identify winning ads.
- Offline events
Engaging with your community by organizing various real-life events will help your brand in a big way, and also promote your business significantly. Organize a bouquet designing workshop for teenagers, or beautify an old garden with the help of the community. Later, you can use the story and pictures to promote your business online. You can capture high-quality photos and videos to repurpose across marketing channels.
- Charity works
Charity works are also great ways of building your brand and increasing awareness about your business. So, flaunt your floral magic every chance you get. You never know when someone might fall in love with your work and place a huge order! Identify causes that align with your brand values and mission. Get creative with charity partnerships – donate arrangements, host workshops, sponsor events, etc.
- Offline advertising
Finally, offline advertisings are still relevant today, especially in local areas. Newspaper ads, billboards, and magazines are all good channels for offline advertising. Try different ones every now and then and see what works best. Tailor your message and design based on the channel. Track coupon redemptions or phone calls generated to measure results.
Marketing is in no way an easy feat. However, with these small and easy steps, you will soon nail it for your business. And if you need more help, Hana POS is here to transform your business with its advanced Florist POS System. Get in touch now!
